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    KP Snacks’ ranging trials increase category sales by 15% on average

    KP Snacks today reveals the success of recent ranging trials which saw the business support several independent retailers with the implementation of its market-leading “25 to Thrive” advice. Retailers reported a marked uplift in their Bagged Snacks sales, with an average growth of +15.3%.

    The trials ran for four weeks, with retailers Kenny Chupe, Koyes Miah, and Mohammed Qasim Khan receiving direct support from KP Snacks to optimise their Bagged Snacks fixtures in line with 25 to Thrive advice. 25 to Thrive provides a core recommendation of must-stock Crisps, Snacks, Nuts and Popcorn SKUs from multiple suppliers to drive category sales.

    KP Snacks is continuing to help retailers capitalise on growth from this significant and scalable category with the launch of a new video showcasing key advice. The video delivers direct insight into how Kenny Chupe has effectively implemented 25 to Thrive ranging advice in-store, achieving a 17 per cent uplift in sales. Duncan Tyrrell, Impulse Category Lead at KP Snacks, features in the video and provides valuable category insight and top tips to drive Bagged Snacks sales.

    “Through the trial, our Bagged Snacks fixture was completely rearranged, maximising the visibility of Bagged Snacks products which has driven new sales, said Kenny Chupe of Our Local in Moston. “Taking part in the 25 to Thrive ranging trials has been a really positive experience and I’m very happy with how top-selling Bagged Snacks products are now displayed in my store.

    “Our store is based in a community with lots of families and a school nearby. Stocking a wide range of PMPs at different price points has led to an uplift in sales, with smaller price-marked packs appealing to family shoppers looking for lighter and more affordable snacks.”

    Duncan Tyrrell said, “Bagged Snacks remains an important and scalable category for Symbol and Independent stores, demonstrating resilience throughout difficult economic times. Our impartial 25 to Thrive ranging advice has been carefully crafted to help retailers capitalise on the growth opportunities within this segment by cutting through a crowded market and identifying the must-stock SKUs that drive sales. Supplier and retailer collaboration is hugely important and we are proud to be leveraging our expertise, category insight and the strength of our brands to support convenience retailers.”

    At City Centre News in Salford, which saw a +13.6 per cent increase in sales following the trial, KP Snacks supported Koyes Miah to give best sellers more space and prominence within his Bagged Snacks fixture, while adding variety with the introduction of popcorn SKUs.

    Miah said, “We have been really happy with the changes. It has been good to understand what the best-selling SKUs in the market are and we have made sure that each of these has a couple of facings. Adding popcorn SKUs into the range and even putting them in a dump bin has definitely had an impact and we will keep them in the range.”

    Watch the new 25 to Thrive retailer trial video here and view the retailer guide here.

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