KP Snacks launches new retailer ranging advice, ‘25 TO THRIVE’

KP Snacks has unveiled its newly developed “25 to Thrive” ranging advice with the launch of an informative guide designed to help retailers bag their share of growth. Providing a core recommendation of 25 SKUs to stock from across the entire category to drive Crisps, Snacks, Nuts and Popcorn (CSNP) sales, 25 to Thrive offers comprehensive and impartial ranging advice.

Featuring a planogram, macro trends, market insights and key category advice, the 25 to Thrive guide has been developed to help meet today’s shoppers needs. Created in response to the unprecedented challenges of the past few years, 25 to Thrive ensures KP Snacks is delivering up to date and relevant guidance, reflecting changes in consumer trends and market conditions to offer maximum benefit to retailers. The advice will support retailers in driving the critical CSN category, reviving their ranges to deliver enhanced sales and thrive in the current environment.

The 25 SKUs identified in the guide are the top-sellers from multiple suppliers and include iconic KP Snacks brands Hula Hoops, McCoy’s, KP Nuts and Butterkist, alongside well-loved heritage brands Skips, Nik Naks and Space Raiders. Encompassing a wide range of formats – from singles to sharing to PMPs – the 25 core range SKUs run across the entire value spectrum and meet all consumption needs.

As the cost of living remains high, the 25 to Thrive guide identifies critical market trends which its recommended range caters to, including the increasing relevance of on-the-go snacking and meal deals, the growth of Big Night In occasions, and the importance of heritage brands as consumers look for trusted familiar favourites.

“KP Snacks is committed to helping independent retailers thrive and prosper in the bagged snacks category,” said Trading Director Matt Collins. “For retailers, simplicity in ranging is key so 25 to Thrive highlights 25 core SKUs covering a spectrum of shopper missions, occasions, and top sellers across the entire value spectrum. By stocking this range, retailers can benefit from this growth category”.

Find the new 25 to Thrive ranging advice on the SnacKPartners website.