More

    KP Snacks launches new ‘Go Grab The Butterkist’ campaign

    KP Snacks has launched a new media campaign to drive the association of the UK’s number one popcorn brand, Butterkist, with relaxing evening occasions. Running until the end of the year, the campaign will feature on online video services including Sky, Vevo, and YouTube, as well as across social media platforms.

    Designed to engage consumers and capitalise on the strength of evening sharing occasions at home in front of the tv, the new campaign references key entertainment moments from popular shows including I’m A Celebrity Get Me Out Of Here and Strictly Come Dancing. The campaign encourages shoppers to “Go Grab the Butterkist” to make unmissable entertainment moments more delicious and enjoyable.

    Leading the popcorn segment with a 35.9 per cent share, nearly twice the size of the nearest branded competitor, Butterkist is the nation’s favourite popcorn, ideal for sharing occasions. The CSN Sharing segment is growing strongly +13.4 per cent and the new campaign maximises on this by spotlighting Butterkist’s 100g sharing bags.

    “As the nation’s favourite popcorn brand, Butterkist is the perfect choice for making shared entertainment moments lighter, tastier and more fun,” said Brand Manager Rachael Rayner. “We are delighted to have launched this new media campaign, establishing Butterkist as the ideal accompaniment to much-loved TV moments while driving overall brand growth.”

    Latest

    Consumer group raises concern over loyalty card ‘challenges’

    Supermarket loyalty card challenges that reward shoppers for buying...

    Warmer weather boosts footfall

    Warmer weather and bank holiday boosted footfall across the...

    LWC enters strategic partnership with Welsh wholesaler

    UK’s leading independent drinks wholesaler LWC today (30) announced...

    Retailers urged to prepare for new King Charles banknotes from June 5

    The latest banknotes with the new King Charles III...

    Don't miss

    Consumer group raises concern over loyalty card ‘challenges’

    Supermarket loyalty card challenges that reward shoppers for buying...

    Warmer weather boosts footfall

    Warmer weather and bank holiday boosted footfall across the...

    LWC enters strategic partnership with Welsh wholesaler

    UK’s leading independent drinks wholesaler LWC today (30) announced...

    Retailers urged to prepare for new King Charles banknotes from June 5

    The latest banknotes with the new King Charles III...

    Three in four smokers believe vaping is as harmful as smoking: survey

    The global network We Are Innovation has on Thursday...

    Indian whisky, Indri, joins Mangrove Global ahead of UK launch

    Mangrove Global has further expanded its world whisky portfolio with the arrival of Indri, created by India’s largest independent malt spirits producer, Piccadily. The...

    Seabrook unveils on-pack promo offering ‘seaside adventures’

    Seabrook has unveiled a new on-pack promotion, Seaside Adventures, that will see ten lucky shoppers win a UK seaside break in one of six...

    Funkin Cocktails celebrates 25 years of flavour with £25k on-pack prizes

    Funkin Cocktails, the RTD cocktail brand, is set to unveil its biggest on-pack promotion yet to mark 25 years of serving up the nation’s...