As consumers look to make their at-home occasions more momentous, there’s an increasing focus on experimenting with flavours and going beyond tried and tested drinks. A key trend in this sphere is ginger flavoured drinks; with a 73 per cent increase in popularity of “ginger cocktails” from 2022 into 2023 which has driven a 27 per cent sales growth in ginger beer/ale since 2019.
Beyond cocktails and mixers, the alcoholic ginger beer sub-category share of sales has increased threefold. Popularity across ginger flavours is introducing younger drinkers into these categories, but, in the UK, range is sparse causing retailers to miss out on an important demographic.
Kopparberg’s five per cent ABV orange-flavoured alcoholic ginger beer is zesty and refreshing with a delicious blend of ginger spice and citrus sweetness. The orange aroma and taste give it a vibrant and uplifting character, perfect for sipping on a warm summer day or pairing with spicy cuisine. Kopparberg Ginger Beer is a colourful balance of bold flavours and smooth drinkability.
“We are really excited by the category and think we add something special in our understanding of younger consumers and flavour trends,” said Rob Salvesen, Head of Marketing at Kopparberg. “The Ginger Beer category has been stagnant for some time with little innovation and excitement – we want to drive excitement into the category and with the brand bring a new audience.”