Kopparberg refreshes cans with new, modern design


The fruit cider brand, Kopparberg, has refreshed the design of its 330ml canned cider range, delivering a modern and premium look. The new-look solid black can provides the perfect canvas to impactfully showcase Kopparberg’s “colourful and fruity world of bold flavour”.

With cans accounting for 56 per cent of Kopparberg’s overall cider sales value , Kopparberg’s canned cider range is extensive and features all the delicious flavour Kopparberg is famous for – including fan favourites such as Strawberry & Lime, Mixed Fruit, Pear and, more recently, Mixed Fruit Tropical.

Kopparberg’s canned cider range also includes a growing number of alcohol-free cider variants to cater to as the demand for alcohol-free options increases. Kopparberg currently holds an 85 per cent share within the UK alcohol-free cider market, which is 13x bigger than the second largest alcohol-free cider brand. Kopparberg is also the third biggest UK alcohol-free brand overall, possessing more customers than any other UK zero alcohol brand.

Strawberry & Lime is Kopparberg’s leading variant, accounting for 31 per cent of all fruit flavoured packaged cider in the UK and has more drinkers than any other UK cider brand. Mixed Fruit Tropical, has soared from a limited-edition summer launch in 2021 to Kopparberg’s third bestselling cider flavour overall, after only Strawberry & Lime and Mixed Fruit. Other flavours that comprise the range include Pear, Raspberry, and Passionfruit & Orange.