Kohlico’s KO‑LEE brand is introducing The Ultimate Noodle Box range, which features the salted egg flavour sensation consumers apparently can’t get enough of, and which is seeing 20 per cent YoY growth globally. Developed for convenience, forecourts, symbols and grocery multiples, the new boxes – modelled on classic Chinese takeaway packaging – offer a premium eating experience in a portable, shelf-ready format.
The premium instant noodles category is growing at 5.32 per cent CAGR as shoppers increasingly trade up for indulgent options, and 80 per cent of express interest in trying salted egg flavours.
KO-Lee offers two flavours: Chilli Egg Noodles, where a fiery kick meets a creamy, savoury richness; and Lobster Egg Noodles, blending seafood with salted egg indulgence.
Prep time is just four minutes for an eat‑from‑the‑box instant noodle meal with clear cooking instructions.