KitKat kicks off new year with instant win promotion

KitKat has a brand new on-pack promotion, “Win a Break from Bills”, which offers lucky
shoppers the chance to win a £10,000 cash prize.

Shoppers will find out instantly if they are lucky by revealing a KitKat bar imprinted with WINNER alongside a winning ticket inside their promotional pack, with eight top prizes in total. There are also chances to win with a £50 cash prize available every hour throughout the promotional period*. Shoppers will be able to check online to see if they are a winner by inputting a unique code found on-pack.

Stock of promotional packs is now available featuring a range of KitKat formats including KitKat Four-Finger, KitKat Chunky and KitKat Two-Finger. The first £10,000 winning bar has already been found in Solihull but seven more top prizes are still to be found

“Win a Break from Bills” will also benefit from a £2.5 million media campaign which includes TV advertising, digital and social media from February.

“Two thirds of shoppers choose cash as their most motivating prize [1]. Add this to the mass consumer appeal for KitKat, plus a high-profile media campaign, and this is one unmissable promotion certain to engage shopper’s attention,” said a Nestlé spokesperson.

[1] Data findings are from a ZEAL survey of 501 respondents on One Pulse platform .

*Abridged Terms & Conditions: UK, IoM, CI, ROI. 18+. Find a lucky bar to win £10,000 (€10,000 for ROI winners) until 31.12.21. Plus, enter barcode online for a chance to win £/€50 every hour (9am – 7pm) from 01.02.21 to 28.03.21.

Purchase necessary (no purchase necessary in NI). For full T&Cs, visit www.kitkat.co.uk or call 00800 6378 5385 (UK+ROI).