Kingsway launches Mega Value range

Leading confectionery wholesaler Hancocks has launched a value range of its popular Kingsway pick and mix.

The Kingsway Mega Value range will see six popular value for money products offered to customers.

Among the sweet treats included are Kingsway Value Peach Rings, Kingsway Value Sour Bears, Kingsway Value Sour Dummies, Kingsway Value Jelly Blue Babies, Kingsway Value Fizzy Cola Bottles and Kingsway Value Fizzy Cherry Cola Bottles.

The bags which are exclusive to Hancocks, will range in size from 2.5kg to 3kg  and will retail from £7.99. Recommended Retail is £32.25 which works out at £1.29 per 100g.

The Mega Value bags will be easily identified by their yellow labelling which will differentiate them from the core range.

Hancocks said the Kingsway range has been a popular choice for its customers since it was first launched 60 years ago and now offers an ever-growing range of tasty pick and mix.

“The Kingsway brand is an important part of the Hancocks offering to customers and we’re proud to have been part of this brand and championed it for the last 60 years,” Kathryn Hague, Head of Marketing at Hancocks, said.

“Introducing the Mega Value range is all about moving with the current financial pressure consumers and retailers are under and offering them the very best value for money.

“We have to remain competitive while at the same time continuing to offer our customers – the retailers – the top quality products and excellent service they deserve.”

There are around 200 bulk bags for customers to choose from across the range, with Kingsway selling over two million bags of confectionery every year.

The brand, which has recently been revamped, has products suitable for vegans and vegetarians.

“We’re expecting this to be a popular range for retailers, offering them maximum return and delicious confectionery to share with their customers,” Hague added.