KIND Snacks launches new breakfast range


Healthy snack bar brand  KIND has announced the launch of a new breakfast product range.

Available from April in single (RRP:£1.29) and multipack (RRP:£2.99) formats, the new range includes three variants: Blueberry Almond, Peanut Butter and Honey Oat, all gluten free and high in fibre.

Each bar is soft-baked and features a base of 5 whole grains; oats, millet, buckwheat, amaranth and quinoa. The Honey Oat bar is the first in the KIND product portfolio not to contain nuts.

The handy pocket sized product comes in transparent packaging, targeting consumers who look for a healthy, on-the-go breakfast option. Each 50g pack contains two bars.

John McManus, UK marketing director at KIND, said: “Research shows that 30% of us skip breakfast because of lack of time, and we’ve created a premium product that is not only convenient, but delivers on health and taste too. We’re really excited to see our latest launch roll out nationwide from next month and it’s fantastic to have such strong support from our retail partners”

KIND will spend over £1.3m million in digital media this year with a dedicated focus on the KIND breakfast launch along with a robust field marketing campaign which will see KIND sampling over one million breakfast bars across the UK in 2020.