KIND broadens breakfast with Almond Butter bar


Healthy snack bar brand KIND is shaking up its breakfast bar offering this May, with the introduction of a brand new flavour. KIND Breakfast Almond Butter is available in single (RRP. £1, 40g) and multipack formats (RRP. £3, 4 x 30g), will launch across  independents nationwide from next week.

As with the rest of the KIND Breakfast range, the new Almond Butter bar is soft-baked and
features a base of five whole grains; oats, millet, buckwheat, amaranth and quinoa. It’s naturally high in fibre, gluten free and HFSS compliant.

Pitched as “breakfast without the bowl”, the pocket-sized product and transparent packaging has been designed to appeal to the consumer looking for a healthy, on-the-go
breakfast option. It also pairs perfectly with yogurt and fruit for those looking to use the bar as an ingredient.

“We know there’s huge popularity for nut butters and we’re really excited to be able to incorporate almond butter into our latest launch,” said John McManus, UK Marketing Director. “Following consumer research we’re changing the format slightly, with the revised range offering one larger 40g bar in each single serve pack as opposed to two smaller bars. We’re really excited to see the new variant roll out nationwide and it’s fantastic to have such strong support from our retail partners to enable us to do this”.

Available in singles (RRP:£1.00 / x1 40g bar) and Multipacks of (RRP:£3.00 / 4 x 30g bars)