KeyStore returns Christmas selection box campaign

Convenience store group KeyStore is once again spreading Christmas cheer at children’s nurseries with its annual chocolate selection box campaign.

The popular campaign, inspired by KeyStore retailer Chris Watson of KeyStore Corseford in Johnstone, Renfrewshire, who wanted to support his local nursery after discovering they don’t always receive as much funding as primary and secondary schools, is now in its third year.

So far this year, stores have handed out more than 5,000 festive selection boxes to over 70 nurseries and schools, from the Isle of Lewis and Elgin down to Doncaster – that’s more than double the number from when the campaign launched ahead of Christmas 2021.

Donations have also gone to some special needs schools this year after Garry Haigh, the owner of KeyStore More Peterhead, suggest they could also be part of the campaign. He already works with the Anna Ritchie School in the Aberdeenshire town.

Craig Brown, chief sales and marketing officer at wholesaler JW Filshill, said: “Our retailers love this Christmas campaign and are always keen to support nurseries in their community – everyone loves seeing little faces with big smiles in the run-up to this most special time of year.

“It’s great that more KeyStore retailers than ever before have got on board with this year’s selection box campaign and it’s another way for stores to engage with their customers and local community as they build long-term customer loyalty and reap the rewards in terms of additional sales and footfall.”

The selection box campaign is run as part of the KeyStore Community Fund which exists to support retailers who wish to develop their involvement with local charities, groups and organisations by making donations to causes that mean a lot to their customers and communities.

“Our KeyStore Community Fund has helped our retailers give thousands of pounds to local groups and charities and helps cement their position as local community figureheads with their stores at the heart of their neighbourhood – we want to recruit retailers who understand the importance of community involvement and will support them to do that,” Brown said.