Skip to content
Search
AI Powered
Latest Stories

Kestrel goes bold with Gold

Kestrel goes bold with Gold

Kestrel Super Premium Lager was awarded a gold medal at this year’s International Beer Challenge, silver at Scottish Beer Awards

Brewed for the bold, Kestrel Super Premium lager is an award-winning brew with a rich Scottish heritage. The UK’s best-selling nine per cent abv canned lager has once again been recognised as exceptional quality, receiving a gold medal at this year’s International Beer Challenge awards. A renowned mark of quality, recognised throughout the industry, these medals are awarded based on blind taste tests completed by a panel of expert judges.

The lager also received a silver medal at this year’s Scottish Beer Awards, where thirty expert judges from the UK brewing industry tasted and sampled over 300 beers in 16 beer categories. They marked quality, appearance, and flavour without any prior knowledge on the names of brewers, branding or labels. Only the beer type was known.


Kestrel super premium lager has recently been refreshed with a bold new look, its traditional packaging style being replaced with one more contemporary in design. This must-stock product has also been joined by two new variants, which both incorporate the new branding style.

“Kestrel has been going from strength to strength. We know the recipe, ingredients and brewing method used to create Kestrel Super Premium lager are special, and having the product quality recognised by the IBC is a fantastic acknowledgement of the brewing credentials and taste of Kestrel beer.” said Nigel McNally, MD of Brookfield Drinks, which has the distribution rights to Kestrel in the UK.

Kestrel remains a key brand for convenience retailers throughout the UK, especially those that are looking to stock products which will help them keep a competitive edge. The new range is available throughout the UK and includes a premium lager at 4.6 per cent abv and an extra premium lager at seven per cent abv. All variants are available in 500ml cans.

More for you

Bebeto offers a heartfelt innovation for Valentine’s Day

Bebeto offers a heartfelt innovation for Valentine’s Day

Confectionery challenger brand Bebeto is kicking off 2025 with a ground-breaking debut: its first-ever Valentine’s range featuring innovative liquid-filled technology.

You Melt My Heart liquid-filled gummy soft hearts contain two delicious flavours— Strawberry and Cherry — each with a luscious raspberry liquid filling for an extra-special touch. They are available in 130g hanging bags (£1 SSP) and 400g heart-shaped tubs (SSP £3), making the perfect Valentine’s gift or to share and show someone you care. To make them even sweeter, they contain no artificial colours or flavours and are halal certified.

Keep ReadingShow less
New limited-edition Dr Pepper variant PMP

New limited-edition Dr Pepper variant PMP

Coca-Cola Europacific Partners (CCEP) is launching Dr Pepper Zero Sugar Cherry Crush, a limited-edition twist on its popular zero sugar variant. The launch coincides with Valentine’s Day and will be supported by an integrated Valentine’s-themed marketing campaign.

The four-week period covering Valentine’s Day was worth £160 million to convenience retailers in 2024, up 3.2 per cent year-on-year, and more than £3.4 million came from value sales of Dr Pepper.

Keep ReadingShow less
Gnaw announces four reassuringly chunky, flat Easter eggs

Gnaw announces four reassuringly chunky, flat Easter eggs

Christmas may be in our rear-view mirrors but that only means that Easter is getting ever closer, which is why Gnaw Chocolate has introduced a range of reassuringly chunky flat eggs in an array of intriguing formats: Rocky Road, Totally Nuts, Chocolate Curls and Eggs-travaganza offerings.

Consumers might be under the misapprehension that Gnaw’s refusal to subscribe to hollow, “airy” eggs could be down to attention-seeking gimmickry but in truth you couldn’t be more wrong.

Keep ReadingShow less
JTI drops RRP on Mayfair Gold cigarettes by 80p

JTI drops RRP on Mayfair Gold cigarettes by 80p

JTI (Japan Tobacco International) has announced a price repositioning of its Mayfair Gold ready-made cigarettes from an RRP of £13.30 to £12.50 for a pack of 20.

Since its launch in October 2023, Mayfair Gold has achieved remarkable success, securing the top spot as the UK’s fastest-growing new brand in 2024. This has generated an impressive retail sales value of £94.4M. This new price adjustment positions Mayfair Gold as JTI’s most affordable ready-made cigarette offering, giving retailers the opportunity to stock a trusted, premium Virginia blend tobacco brand at a competitive price.

Keep ReadingShow less
Rubicon Spring Vits still rang

Rubicon unveils new Spring Vits range

Leading sparkling flavoured water brand Rubicon Spring is set to shake up the functional water game in 2025 with the launch of its new Rubicon Spring Vits still range, hitting shelves in March.

Crafted with refreshing spring water, real fruit juice, and natural flavours, the product is available in three variants: Black Cherry Pomegranate, Mango Passion, and Strawberry Watermelon, all delivering a burst of essential vitamins to boost energy and immunity.

Keep ReadingShow less