Kellanova – parent company of snacking brands Pringles and Cheez-It – has announced the launch of an exciting new festive campaign, offering one lucky retailer a chance to win a whopping £10,000 in cash.
Running for eight weeks from 31 October 2025 in the UK and Northern Ireland across symbols and independents, the ‘Deck the Shelves’ competition is open exclusively to purchases of Pringles PMP and Cheez-It PMPs in both large sharing and single formats.
Retailers can take part by purchasing any case of the qualifying PMP product, and either scanning the QR code in depot or visiting the campaign microsite. From there, they will be directed to complete a short entry form and upload a copy of their receipt. One winner will be selected at random.
But that’s not all, Kellanova is also launching a promotion for consumers, offering the chance to win instant £100 Prezzee gift cards through a QR code found on pack. The QR code will also feature on POS, with hundreds of kits available to help retailers create buzz in store including fully branded slim FSDUs plus eye-catching posters and shelf cards.
Pringles is a proven driver of category growth, particularly at Christmas. Last December alone, one in three households purchased the brand, equating to over 25 million packs sold – almost 11 every second. Meanwhile, Cheez-It has become a standout performer since launching in the UK last summer, generating £24 million in sales since the product landed on our shores.
“This Christmas, we want to give back to the hardworking retailers who go the extra mile to keep their stores stocked and communities happy over the busy festive period,” said Rebecca Worthington, Head of Salty Snacks at Kellanova.
“The campaign is a fantastic opportunity for store owners to maximise their snack sales at such a key time of year for the category, while simultaneously creating excitement for their customers. We encourage all retailers to get involved and spread some festive cheer – you never know, you could be starting the new year with an extra £10,000 in your pocket!”