Keith Beattie is new Director of Sales – International, at Global Brands

UK independent drinks business, Global Brands, has appointed Keith Beattie as Director of Sales – International, consolidating a wealth of expertise in the international arm of the business.

Keith re-joined Global Brands in 2019, continuing an impressive career spanning more than 20 years, that includes senior UK and international roles with BrewDog, Douglas Laing, and Quintessential Brands. Since then, Keith has headed up international sales at Global Brands, with a focus on their key premium tonics, soft drinks, and sodas brand Franklin & Sons.

In the role, Keith will continue to lead the international sales business unit of Global Brands, including managing the company’s USA subsidiary which launched in 2020. This includes growing global distribution and import partners for key brands in the portfolio – including Franklin & Sons, VK, Hooch, LUSTRE, Shake Baby Shake, Corky’s, and Amigos Tequila Beer.

The appointment follows consistent growth internationally and in the US market over the past two years, with the launch of premium tonics, soft drinks, and sodas brand Franklin & Sons in the US in 2020.

“I’m focussed on driving Global Brands ambition to deliver more in terms of international sales across our portfolio across multiple markets,” said Beattie.

“In particular, in North America with Franklin & Sons and in Asia with our Ready to Serve alcoholic ranges, there is huge opportunity and potential for us.

“I’m energised and humbled to take up the new role and lead the international channel into our next phase of growth.”

Julian Atkins, Commercial Director at Global Brands said, “After just over 3 years back in the business, the time was right for Keith to join the executive team.

“He has built a really strong team and has led the growth strategy which will see our international business more than double over the next few years.

“Franklin & Sons remains the biggest growth opportunity by far but our portfolio presents some very quick wins too and I know Keith is the right man to unlock them.”