KEEPR’s honey-infused artisan spirits has launched an integrated campaign in support of World Bee Day 2022 (May 20).
The brand will also donate 10 per cent of sales to British bee conservation from sales for a month.
Aiming to affirm the brand’s natural affinity with British bee conservation, beekeeping and provenance, the integrated campaign will be amplified across all B2B and consumer channels.
Retailers will receive special neck tags to use for POS, and they will also benefit from digital communications and a heavyweight social media campaign to drive consumers to the brand and educate on the topic of bee preservation.
The wider KEEPR’s portfolio will also enjoy dedicated consumer PR activity in the month ahead.
Tapping into consumer love for British honeybees and signposting consumers to point of purchase, a competition to win a bee themed hamper will drive engagement on World Bee Day, while the first 200 bottles of KEEPR’s bought online will come with a wildflower beebom pollinator, which will grow into nectar-rich flowers loved by bumblebees and honeybees.
“Championing British beekeeping is at the heart of KEEPR’s proudly British, premium, honey infused spirits – every spirit includes 100 percent pure British honey sourced from hives across the UK. All the honey is fully traceable and regularly tested to ensure provenance,” the brand said.
