Coca-Cola and Katy Perry have announced the launch of a new music project, which re-imagines ‘Resilient’, a song from the global superstar’s new album, Smile.
Partnering with critically acclaimed DJ/producer Tiësto and introducing the vocal stylings of rising star Aitana, the remix is an uplifting, inclusive anthem for the times.
“To me, this campaign is about growing through challenges,” commented Perry. “I think the song ‘Resilient’ ties so well into that because being resilient is getting back up after you fall, growing from failure, and getting through that challenge.
“I loved the unity perspective Aitana brought to the song, and how it evolves the message into the importance of being resilient as a group. It’s not always just about personal growth, we need to grow together too!”
The track launched last Friday (13 November), with a first play on BBC Radio 1 ‘Best New Pop’. The accompanying visual – “Resilient” feat. Aitana (Tiësto Remix) – Open To Better Film – premiered today (17 November).
The creative, directed by Chloe Wallace, reflects the positivity and optimism of the Coca-Cola ‘Open’ platform, a campaign the soft drinks giant launched in response to the COVID-19 crisis.
“For more than 136 years, Coca-Cola has used its voice to help unite people across the world,” said Walter Susini, Europe head of marketing at the Coca-Cola Company.
“As we move towards the end of 2020, we are collaborating with Katy Perry to a spread a message of hope and positivity, especially for the next generation. Lock-down has meant that young people have missed out on life-defining moments – from proms and graduations to just being with their friends face-to-face. This song is dedicated to them.”
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