JW Filshill launches state-of-the-art website

Glasgow-based wholesaler JW Filshill has relaunched its website to meet the demands of the growing number of tech-savvy retailers joining its award-winning KeyStore fascia group.

The new design and upgrades, which include features that are mobile-friendly to accommodate the needs of busy retailers who like to order on the move via their phone or other hand-held device, also complement the relocation of Filshill’s headquarters from Hillington to a purpose-built distribution centre at Westway Park near Glasgow Airport in March 2023.

Simon Hannah, chief executive officer at Filshill, said: “We have settled well into our new, state-of-the-art distribution depot which is delivering improve efficiency and reducing costs. It is important our website not only reflects our physical infrastructure at Westway but also online, highlighting our customer-centric service that we offer all our current and future customers.

“As today’s generation of retailers embraces technology and expects cutting-edge solutions to help them stay on top of their businesses – in the shop, at home, or on the move – we have responded to customer needs to make finding products and ordering faster more straightforward.”

The new website is also linked to the Filshill app which features time-saving features such as instant barcode scanning for convenient ordering, user-managed favourites, and instant notification of current promotions. Customers also benefit from online order management giving visibility of orders and delivery tracking, plus account management for payment notifications.

Customers can also search Filshill’s full product range, place orders, and view their account history. Those using the wholesaler’s ReScan Epos system also benefit from real-time data that provides information to help them drive profitability and run their shops much more efficiently.

Alan Cunningham, managing director at creative agency Totalize Media, commented: “The move to Westway allowed us to brand the new building and introduce elements that reflected the company’s culture and many technological and business advances.

“We incorporated some of those elements into the website design to achieve one of Filshill’s main objectives: to further differentiate themselves from every other wholesale company in their sector. It was important to us both that we created a design and a website that was unique as they are as a company.”

Filshill’s group marketing manager, Sue Man, said that the new website offers a contemporary design, with artwork elements that align to the graphics used in the new Westway distribution depot.

“Our goal was to create a mobile-friendly platform that is as visually striking as our custom-built depot.”

As part of its 10-year growth strategy, Filshill, one of Scotland’s oldest independent food and drink wholesalers, relocated the business to its bespoke 120,400 sq ft distribution depot to allow it to increase operational capacity and service more stores across Scotland and the north of England. The business marks its 150th anniversary in 2025.