Jordans Cereals is returning to linear TV screens for the first time since 2013 with a “simplified” brand platform.
Created in-house and produced by Lobster Creative, the animated ‘Tasty by Nature’ spot heroes Jordan’s Country Crisp and explains how the brand transforms the “humble oat” into a tasty cereal. It follows a product-wide packaging redesign by Bloom to help land the new positioning.
“We have simplified our messaging to refocus on our core value of natural deliciousness, with a single-minded comms platform,” marketing controller Olivia Neville explains. “We are THE brand that delivers taste from nature.”
The nationwide TV and video campaign is planned and bought by the7stars and runs across Channel 4, Sky and ITV Digital throughout the next two months. Account director Holly Eden says the decision to put the brand back on TV was made to increase brand consideration among an audience of people who want to eat healthy without compromising on taste, driving Jordans’ “ambitious” 2023 growth targets as a result.
The campaign will be supported by activity across broadcaster video on demand (BVOD), YouTube and paid social channels.
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