JJ Foodservice has reported a 22 per cent increase in foodservice accounts for the year ending 31 December 2020, following a surge in sales to takeaways.
“It’s been a challenging twelve months for the eating out sector, with many businesses forced to close or make cutbacks”, said Senior Category Manager, Mehmet Can Nohutcu, “but many restaurants and takeaways have adapted quickly, moving online and modifying menus”
JJ worked together with manufacturers early on in the lockdown to secure good availability and prices on takeaway essentials, including pizza cheese, burgers and packaging products.
“Not only did we support our existing takeaway customers with great deals – our low prices and fast service helped to attract many new businesses,” said Mehmet.
Savings were shared with customers through exclusive “pay online offers”, marketed through weekly emails, digital brochures and social media advertising.
Sales of biodegradable and compostable packaging increased by 61 per cent while pizza boxes were up 54 per cent and fish and chip boxes increased by 41 per cent.
Thousands of takeaways used JJ for the first time last year, contributing towards record sales of £225M in the year to 31 December 2020, up 1.3 per cent on the previous year.
The pay online offers resulted in 85 per cent of customers ordering online, versus 70 per cent in 2019.
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