JJ Foodservice has introduced ‘JJ Home’ to offer more chef-quality foods and bulk savings to households on a permanent basis.

During the coronavirus pandemic, the JJ team has adapted its business overnight with a direct-to-consumer service, supporting more than 30,000 homes with essential household products.

Despite starting as a ‘stop gap’– the service has been so popular it has been re-launched as a permanent fixture with a 60% bigger product range.

Customers can choose from more than 500 food and drink items, aimed at larger households, with hugely competitive weekly deals, and no extra charge for deliveries.

“As the UK enters its fourth month of lockdown, people are adapting to new ways of life”, said chief product officer for JJ Foodservice, Sezer Ozkul.

“Consumers are shopping less frequently, buying bigger packs and using more private labels to make savings. “These trends are set to continue.”

Meanwhile, an “increase in home working” even when the economy reopens, will see more people using online grocery delivery services, he added.

In a customer survey held in June, 93% of JJ’s household customers said that prices were competitive compared with supermarkets while 74% are families with one or more children.

Results also showed 75% of respondents shop every two to four weeks, with 96 % saying they would recommend JJ Foodservice to a friend.

JJ has been supplying caterers for more than 30 years with big brands and private label products. Orders can be placed online and delivered the next day, or same day in some parts of London.

“We look forward to bringing our chef-quality ingredients and first class service to even more homes,” said Mr Ozkul.