Jisp partners with *shopt offering connected convenience commerce media service

Shopping app Jisp and the B2B rewards and engagement app *shopt have joined forces in a unique digital partnership, which the companies said will bring transparency and alignment of investment and data from store shelf to shopper basket.

Registering with *shopt gives retailers access to exclusive product offers incentivising the stock and display of featured lines, with Jisp’s Scan and Save solution creating the pull through to shopper sales via their innovative savings and reward app.

The companies said this will give brands full visibility of sales ‘in’ and sales ‘out’ across independent stores in conjunction with leading insights on retailer and shopper. The data will support brand’s ability to understand retailer and shopper behaviours more accurately, for the first time in this channel.

“We’re excited and proud of our new partnership with Shopt* to provide thousands of independent convenience retailers the benefit of a powerful retail media propositions at zero cost to them,” Ilann Hepworth, managing director, Jisp said.

“Our partnership will support getting shoppers back into stores, drive sales, offset rising costs, help shoppers save on their favourite brands and be rewarded for shopping locally. Brands will equally benefit from enhanced connected media that will provide 1st party data, ‘in’ and sales ‘out’. Helping brands to drive new ways to grow sustainable distribution, sales and measure ROI whilst supporting small independent convenience retailers.”

Jemma Blaylock, managing director, *shopt, added: “I am delighted and hugely excited by our partnership with Jisp. Whilst the pandemic triggered the start of significant change in independent convenience, we’re at a pivotal moment in time to provide the connected innovation and insight that brands and retailers urgently need to sell more and save money. Our passionate belief about putting the retailer at the heart of this partnership means we can enable a liquid and agile way of trading, eliminating duplication and waste and ensuring investment reaches retailers and shoppers directly increasing sales.”