Jisp, the award-winning tech solutions company behind Scan & Save, has launched an industry first wholesale loyalty and rewards platform.
The new platform is based on Jisp’s Scan & Save mobile application (app) solution for retailers to customers but has been reengineered to be applied in a wholesale or cash & carry setting. Instead of shoppers scanning a barcode to activate a discount voucher and build loyalty rewards, a retailer would scan the wholesaler’s product case code to achieve the same outcome.
The new application is set to revolutionise the wholesale landscape, providing wholesalers the opportunity to retain more of their customers spend by allowing them to access promotions and loyalty rewards through the app-based solution. It also allows brands a smart digital route for promotions to retailers.
“Following the huge success of Scan & Save, we’d been hearing from wholesalers across the globe about the need for a wholesale loyalty solution similar to our retail solution,” said Jisp Managing Director, Ilann Hepworth.
“Given the interest, we have created a version of the technology that works in a wholesaler-to-retailer environment, and much like our retail version, benefits all parties. Wholesalers receive a promotion and loyalty platform that drives footfall, sales and repeat visits. Retailers are rewarded with exclusive deals and loyalty rewards, and brands increase their opportunity to promote direct to retailers while gaining greater insights into how their product is moving.”
The new wholesale loyalty platform gives retailers a reason to visit cash & carries more regularly to redeem rewards, win prizes, and receive deals on products from big brands.
Evidence from Jisp’s retail facing platform shows how the unique technology not only attracts new customers, but also encourages repeat visits of existing customers, whilst increasing revenue and commission. The new wholesale offering will encourage the same behaviour in the wholesaler-to-retailer environment.
Wholesalers offering the new wholesale version of Scan & Save will also be supported by Jisp’s brand partners and provided with the means to run sustainable and compliant processes.