Jimmy’s meets on-the-go protein demand with Myprotein iced coffee collab

This March, Jimmy’s Iced Coffee is helping retailers answer consumer demand for on-the-go protein beverages, with the launch of its brand-new collaboration with Myprotein. Available in Original flavour, with Caramel rolling out in April, Jimmy’s Myprotein Iced Coffee contains protein enriched milk and boasts 5.6g of protein per 100ml, as well as being HFSS-compliant.

The launch is set to help retailers tap into the UK protein market, which is estimated to reach over £438m in 2024. In fact, the Global Ready-to-Drink (RTD) Protein Beverages market was valued at $1.56 billion in 2023, meaning there is significant opportunity for retailers to drive footfall in store and maximise sales with a RTD protein drink solution.

“We know that shoppers have been on the hunt for on-the-go protein beverages for a while now,” said Ben Parker, Britvic’s Retail Commercial Director in Great Britain. “So, collaborating with Myprotein to bring together the rising protein trend and the popularity of RTD coffee is set to tick numerous boxes for consumers. The Jimmy’s Myprotein Iced Coffee will appeal to those looking to incorporate more protein into their diet. The collaboration presents a huge opportunity for retailers to expand their RTD iced coffee range, appeal to new shoppers and increase basket spend.”

Available now across the Grocery, Convenience and Wholesale channels, the original flavour will be rolled out in a four x 250ml SlimCan multipack suited to drive on-to-go consumption, with a 380ml BottleCan also rolling out from April. The Caramel variant will also roll out in April. The launch will be supported by fitness and sport brand giveaways, influencer activity and product sampling to drive awareness.