More

    Jägermeister launches Ultra Premium, Limited Edition 25-Year-Aged Spirit – at £490 per bottle!

    Jägermeister has launched a “first come, first served” limited edition tipple matured for 9,556 nights – or over 25 years – available now from Jägermeister for £490.

    Only 2,500 hand-numbered 0.7-litre bottles of the unique spirit – called “9556 Nights of Exploration” – are available worldwide, with 560 available in the UK.

    At 40 per cent alcohol by volume, it is five per cent stronger than regular Jägermeister thanks to its longer time in the barrel. The classic 56 herbs and botanicals are enhanced by sweet fruit accents, with caramel and vanilla aromas rounding off the subtle hints of oak.

    The one-off liqueur is the result of an experiment by Dr Günther Findel, son-in-law of Jägermeister Founder, Curt Mast, who wanted to test how the base of the liqueur would develop when stored for an even longer time.

    Jägermeister is usually produced in batches of 400 oak barrels over several months at the company’s HQ in Wolfenbüttel, Germany. But one special barrel was sealed and left to mature for more than 25 years before being bottled.

    The additional time to mature allows completely new flavours to be born creating a balanced composition of spicy herbs and sweet fruit including cherry, plum and even sweet orange mingle for a truly unique taste.

    The limited-edition treasure is presented in a Jägermeister-orange shock-resistant wooden box. The history behind the product is transcribed on the bottle, only becoming visible once you drink the liquid. There’s also a QR code to receive a one-off NFT of an oil painting, inspired by the release, created by Berlin-based artist Mago Dovjenco.

    For the optimum experience, the rich, dark liqueur should be served in a tumbler at room temperature, allowing the spirit’s unique flavours to develop to their fullest. But it can also be taken over ice for a unique flavour.

    Dr. Berndt Finke, Vice President Products & Quality at Mast-Jägermeister SE, oversees the maturation process: “The arrival of 9556 Nights of Exploration has been a labour of love for those involved in crafting the limited edition. A labour of love that will be enjoyed and appreciated by those lucky enough to secure a bottle.

    “Over the past 25 years, the essence has been on a sensory journey: the aroma, the taste and the appearance of the liquid changed several times until finally, the flavours came together in perfect harmony. I am proud that we are now presenting a brand-new product based on our original recipe developed more than 80 years ago, and I am certain Dr. Günther Findel would be proud of it too.”

    Jägermeister’s 9556 Nights of Exploration is available at www.jagermeister.com for £490 / €560.

    Latest

    Watchdog finds little evidence supermarket loyalty prices mislead shoppers

    The competition regulator's ongoing review of supermarket loyalty prices...

    Retail crime crackdown a key priority, PCC says

    By Liam Randall, Local Democracy Reporter A recently re-elected Police...

    Local sharing app Olio launches new Deals section partnering Gander

    Local sharing app Olio has announced the launch of...

    Sales nearly quadruple for nicotine pouch retailer

    Prime Nic Pouches, leading online store for nicotine pouches,...

    Don't miss

    Watchdog finds little evidence supermarket loyalty prices mislead shoppers

    The competition regulator's ongoing review of supermarket loyalty prices...

    Retail crime crackdown a key priority, PCC says

    By Liam Randall, Local Democracy Reporter A recently re-elected Police...

    Local sharing app Olio launches new Deals section partnering Gander

    Local sharing app Olio has announced the launch of...

    Sales nearly quadruple for nicotine pouch retailer

    Prime Nic Pouches, leading online store for nicotine pouches,...

    Competition in fuel sector remains weak, effective in groceries: CMA

    Weakened competition in the fuel sector persists, but competition...

    Corona Cero launches Olympic, Paralympic partnership with limited-edition packs

    Corona Cero, the global beer sponsor of the Olympic & Paralympic Games has launched its limited-edition packs, bottles, and prizes across retail. The new...

    Geeta’s expand Indian flavours with two new pouches

    Premium Indian brand, Geeta’s Foods, has launched a duo of side dishes – Bombay Spiced Lentils & Potatoes and Saag Aloo – to help...

    Glencadam Distillery adds 27-year-old single malt to cask finish range

    Glencadam Distillery has launched a new limited edition 27-year-old Oloroso Sherry Cask Finish, Glencadam Reserva de Jerez (RRP £725). Carefully selected and specially crafted by...