Jägermeister launches its takeover of UK summer festivals with a series of “ice cool” activations and line-ups to bring party-goers the best night of their lives, starting from this weekend.
Jägermeister will be immersing attendees into the brand universe with a fun, custom “tattoo” studio so festival goers can temporarily mark the day. A Berlin-style vintage photobooth will also be at the activation, in Heaton Park, allowing revellers to immortalise the best night of their life and make memories to last a lifetime.
Kicking off this year’s bar-illiant festival season is an appearance at Manchester’s Parklife (10th-11th June), with its very own intimate stage, The Jägermeister Platz, which is headlined by the likes of cool house artist DJ Majestic and rapper Ivorian Doll. The Gen-Z festival has an equal gender line up – an important detail to the liquor haus.
Dedicated festival sponsors of over 10 years, Jägermeister is continuing to shake up the festival scene and rapidly grow its reputation as the summer’s favourite ice cold drink and allowing its fame for providing memorable experiences to snowball. Jägermeister will be present at an epic seven dates this summer nationwide, including Boardmasters (9-13 August), Boomtown (9-13 August) and Sundown (1-3 Sept).
Behind the scenes, at each activation Jägermeister is also serving ice-cold drinks at its very own VIP area, equipped with its own Hubertus Circle bartender and VIP goodie bags containing portable chargers, bucket hats, sunglasses and fans.
“Jägermeister is excited to be taking festival fun to the next level this year by creating lasting memories with our consumers, with the launch of the temporary tattoo studio and Berlin style photobooth,” said Peter Kennedy, Head of Digital, Culture & Events at Jägermeister.
“We’re dedicated to creating the ultimate festival atmosphere and giving people the best night of their lives – an ongoing mission fundamental to Jägermeister’s DNA.”
Jägermeister will be appearing at the following festivals this summer:
- Parklife, Manchester: 10-11 June
- Barcode, London Bridge: 6 July
- Nass, Bristol: 6-9 July
- Boomtown, Winchester: 9-13 August
- Boardmasters, Newquay: 9-13 August
- Bloodstock, Walton-On-Trent: 10-13 August
- Sundown, Norwich: 1-3 Sept