Jacob’s launches on-pack initiative to raise £50,000 for Trussell Trust

Global snacking company pladis has pledged £50,000 to the Trussell Trust with new Jacob’s partnership.

From 9 April to 25 May, Jacob’s will be donating 5p per pack across its entire portfolio to the Trussell Trust in order to help the charity provide practical support to people who can’t afford life’s everyday necessities.

The money raised will enable the charity to train up to 2,000 new food bank volunteers or provide crisis support funding for up to 9 food banks.

Tapping into its versatility, alongside the nation’s intergenerational love for this classic British brand, ‘Together we make food go on & on’ will encourage shoppers to pay it forward – driving brand love and volume sales, whilst making a tangible, positive impact, the brand said.

“Jacob’s is a brand embedded in British culture which has fostered connections over food for almost two centuries,” said Asli Akman, marketing director at pladis UK&I.

“We’ve all grown up with fond memories fuelled by Jacob’s. Whether it’s as a childhood lunchbox staple, a family-favourite for picnics in the park or the centrepiece of summertime street parties, our crackers and savoury biscuits have been topping shoppers’ lists for years.

“And now, we’re leveraging the brand’s sentimental value to do good. Shoppers stocking up on Jacob’s can enjoy moments of connection, sharing their favourite recipes or ways to enjoy our crackers and biscuits, whilst knowing that every pack purchased is supporting the Trussell Trust’s campaign to end the need for food banks in the UK.”

With investment in social media, influencer, radio, shopper and PR activity, pladis is set to reach an estimated 77M+ Brits with this latest charity partnership – driving as many shoppers in-store as possible in order to help the snacking giant reach its donation target.