Champion bakery, Jacksons of Yorkshire, is launching its first ever seasonal pack design for Halloween.
The limited-edition design will feature on the brand’s 50% white, 50% wholemeal loaf, Bloomin’ Both, which will be renamed Blooomin’ Both for the Halloween season. The pack features a pumpkin design to replace the usual flowers, with the hero colourways switched to purple and orange.
“Halloween is now the third largest retail event in the calendar outside of Christmas and Easter, which is why we chose the occasion to trial our first seasonal pack design change,” Ben Stone, category insights manager at Jacksons of Yorkshire, commented.
“Our goal is to engage with our customers in a fun but on-brand way, whilst building momentum ahead of the key, festive season. We hope it generates on-shelf stand out and encourages trial amongst new consumers. It’s just another way in which Jacksons of Yorkshire aims to spread joy in everything it does”
The seasonal on pack coincides with Jacksons of Yorkshire’s current marketing campaign, which features on packs of Jacksons of Yorkshire’s champion bloomers.
It is in support of the arts, in partnership with the UK’s leading charity enhancing wellbeing through creative arts, Create. Through purchasing a loaf, brand fans can win an art-themed family trip to London, art packs for their chosen school, and more.
The campaign is being supported with PR, social media activity and experiential roadshows.