Jack Daniel’s and Coca-Cola have officially announced the launch of Jack Daniel’s and Coca-Cola ready-to-drink (RTD) in Great Britain.
Made with Jack Daniel’s Tennessee Whiskey and Coca-Cola, Jack Daniel’s & Coca-Cola RTD is inspired by the classic bar cocktail known and enjoyed around the world.
Last year, Jack Daniel’s and Coca-Cola announced that they would be teaming up to provide fans with the option to enjoy the drink inspired by one of the world’s most popular branded “bar calls” – a cocktail ordered with specific brand names – in a convenient, ready-to-drink format.
The product resulting from this global agreement between the two iconic brands will hit shelves in in Great Britain alongside other markets in Europe – before expanding to other global markets in Latin America and Asia throughout 2023. The product debuted in Mexico in November 2022.
“Jack Daniel’s and Coca-Cola RTD was born ready to be a fan-favourite, boldly bringing our flavours together to form this iconic pairing. Both of our brands are inspired by our fans’ endless innovation in mixing the best, to get the best, and we can’t wait for them to give this a try,” said Nikos Koumettis, President Europe OU, at The Coca-Cola Company.
Elaine Maher, Associate Director at CCEP and distributor of Jack Daniel’s & Coca-Cola RTD in GB, said: “This is a huge moment for us, for our customers and for the alcoholic ready-to-drink (ARTD) category. The UK is the biggest ARTD market in Europe and expected to grow significantly by 2030, driven largely by pre-mixed cocktails. Within this, whisky-based variants are in growth – and what better brands to join forces to accelerate this growth than Jack Daniel’s and Coca-Cola?”
A Coca-Cola Zero Sugar version will also be available in Great Britain.