Leading adult soft drink brand J2O has unveiled three new products ahead of the summer season: J2O Summer Limited Edition Pear & Guava (Summer Shine), J2O Spritz Apple & Elderflower and J2O Spritz cans.
The J2O Summer Limited Edition Pear & Guava (Summer Shine) flavour is designed to be enjoyed while socialising. The product aims to capitalise on the busy summer season when get-togethers are on the rise.
J2O Spritz Apple & Elderflower, the first J2O Spritz flavour to feature a botanical ingredient, offers a more adult variant. The new can format for J2O Spritz will offer consumers the opportunity to tap into a wider range of socials including the more informal, everyday occasions.
Phil Sanders, out of home commercial director at Britvic, commented: “The variety within our portfolio of J2O blends – currently worth £236 million – appeals to a range of different consumers and will assist retailers in attracting and converting less frequent buyers and those entering the market for the first time.
“Our three new products will build on the much loved J2O brand, while enabling a progressively premium approach within the portfolio and supporting retailers with a range of formats to suit all shopper occasions.”
The launches will be supported by social media and in-store activations designed to keep the brand front of mind for shoppers. J2O Summer Limited Edition Pear & Guava (Summer Shine) and J2O Spritz Apple & Elderflower will be available from February and March respectively, with J2O Spritz launching in a 250ml slimline can format from March 2020.
- J2O Spritz Apple & Elderflower – (Multipacks x 4 and Singles) – MRSP: £4.39 (4 packs) / £2.24 singles
- J2O Summer Limited Edition Pear & Guava – (Multipacks x 4) – MRSP: £4.39 (4 packs) / £2.24 singles
- J2O Spritz Cans – 250ml slim line can (Multipack x 4) – MRSP: £2