It’s a wrap! Lucozade has Christmas covered

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Steve Bassett’s Londis store in Weymouth.

Suntory Beverage & Food GB&I (SBF GB&I) has partnered with leading independent retailers up and down the country to “wrap” their stores in the eye-catching livery of new Lucozade sub-brand, Lucozade Alert.

The giant full-colour wraps cover the external windows of stores from Weymouth to Glasgow, making Lucozade Alert unmissable to passers-by, aiming to drive awareness and sales of Lucozade’s biggest product launch in years.

Each display features brain teasers, product shots of both Tropical Burst and Cherry Blast, and talks up the drinks’ key benefits – high caffeine, vitamin B3 and full flavour.