Irn-Bru maker AG Barr to keep lid on prices

Irn-Bru maker AG Barr has said that it is trying to keep a cap on any price increases for its products amid “significant inflationary pressures”.

The group’s chief executive Roger White said the soft drinks group was taking mitigating actions across all areas of the business, while trying to keep a cap on any price increases for its products, stated reports.

“Like most companies we are facing significant inflationary pressures but we are well placed as a group to deal with these and will continue to seek to manage our exposure proactively through mitigating actions across revenue management, pricing, procurement and cost control,” he said.

He said this firm was “doubling down on being as efficient as possible” in areas such as revenue management and procurement.

While consumers face a squeeze on spending amid the cost-of-living crisis, Barr is hopeful that its most famous product will remain an “affordable treat” for many.

White’s declaration comes as the group witnessed profits push ahead of pre-Covid levels in latest results.

Revenues in the year just past totalled £268.6 million – a figure that compares with £227m and £255.7m in the previous 12-month periods.

The firm noted that all brands were in growth with core brands now ahead of pre-Covid levels. Cumbernauld-based Barr is also behind the likes of the Rubicon and Funkin brands.