More

    innocent Drinks launches new multi-channel campaign 

    innocent Drinks

    innocent Drinks, Europe’s leading healthy drinks company, is sharing its passion for fruit and veg in its new pan-European campaign. 

    The multi-channel campaign is innocent’s first major advertising campaign in over 18 months and launches across major European markets, starting in the UK on Monday 15th April. Across all formats, the brand playfully highlights how much fruit, vegetables, and vitamins are packed into their juices and smoothies. 

    As the juices and smoothies are so packed with goodness, none of the adverts created for the campaign are able to fit all the benefits from the drinks. Whether that’s on in store posters, on social, online video or across OOH poster sites each ad runs out space or time before everything can be covered. 

    Even more innocent” champions its super smoothies and iplus juices as part of the brand’s wider ambitions to lead in the functional drink space.  

    Through the campaign, innocent aims to inspire consumers with the power of fruit and veg. The World Health Organisation recommends eating 400 grams of fruit and veg a day, yet only 12% of Europeans are getting their recommended daily allowance. 

    Kirsty Hunter, Chief Marketing Officer at innocent Drinks commented, “We’re passionate about spreading the power of fruit and veg. We know that most of us need to get more of it and we have an important role to play in getting the message out there. Our drinks are an easy and delicious way to get more fibre, vitamins, minerals and phytonutrients into our diets, offering lots of different health benefits. Through this campaign, we want to encourage everyone to enjoy the variety of these different coloured fruit and vegetables as part of a healthy balanced diet.”  

    The campaign was developed in close partnership between innocent Drinks’ in house creative team and their creative agency Neverland. Films for the campaign were directed by Abbie Stevens of Myth Symyth production house. 

    Latest

    FBC UK extends Crunch Creams range with two new flavours

    Fox’s Burton’s Companies (FBC UK) is adding two new...

    Rustlers turns up the volume for the next instalment of ‘Boost Your Burger’ campaign

    Retailers can give their shoppers hundreds of chances to...

    Hundreds of prizes up for grabs with Whaoo! Crêpes on-pack promotion!

    Whaoo! filled crêpes, from French bakery experts Norac Foods...

    FBC UK partners with Ferrara Candy to import Nerds

    Fox’s Burton’s Companies UK (FBC UK), Britain’s second biggest...

    Don't miss

    FBC UK extends Crunch Creams range with two new flavours

    Fox’s Burton’s Companies (FBC UK) is adding two new...

    Rustlers turns up the volume for the next instalment of ‘Boost Your Burger’ campaign

    Retailers can give their shoppers hundreds of chances to...

    Hundreds of prizes up for grabs with Whaoo! Crêpes on-pack promotion!

    Whaoo! filled crêpes, from French bakery experts Norac Foods...

    FBC UK partners with Ferrara Candy to import Nerds

    Fox’s Burton’s Companies UK (FBC UK), Britain’s second biggest...

    Gravesend Premier store stripped of alcohol licence

    A Premier store in Kent has been stripped of...

    FBC UK extends Crunch Creams range with two new flavours

    Fox’s Burton’s Companies (FBC UK) is adding two new products to its already popular Fox’s Crunch Creams range, worth £14.5m in retail sales value....

    Rustlers turns up the volume for the next instalment of ‘Boost Your Burger’ campaign

    Retailers can give their shoppers hundreds of chances to win Spotify Premium passes, as Rustlers, the £109.1m chilled ready-meals brand, unveils the biggest wave...

    Hundreds of prizes up for grabs with Whaoo! Crêpes on-pack promotion!

    Whaoo! filled crêpes, from French bakery experts Norac Foods UK, is launching a new on-pack promotion this summer, offering families over 350 winning moments. Running...