Independent retailers across the country are finding new ways to provide extra support to local communities during the coronavirus outbreak.
Stores associated with Nisa have donated almost £65,000 through the symbol group’s Making a Difference Locally charity to support the most vulnerable.
The initiative assumes special significance as charities and other good causes face significantly reduced income to maintain their activities.
Nisa partners across the UK and Ireland have made almost 200 donations over the last three weeks, all the while communities supplied with grocery and household essentials.
Good causes set to benefit from donations include food banks, community action groups and community radio stations and care homes, among others.
Kate Carroll, Nisa’s Head of Charity, said: “In such unprecedented times, we’re delighted that our independent retailers are supporting their local communities in any way they can, from offering home deliveries to providing much-needed financial support via MADL donations.
“Charities exist to help the most vulnerable people in our communities, yet they are facing a significant loss of income as a result of the coronavirus outbreak; Nisa retailers have really upped their community support during these times with much more to follow.
“It’s really heart-warming to see local businesses giving back to local causes and funding some essential community support in such challenging times.”
Making a Difference Locally raises funds in Nisa partner stores from sales of all Heritage and Co-op own-label products, a percentage of which goes into a virtual fund for retailers to donate.
Additional funds can also be raised via in-store collecting tins.
Stores are then able to donate funds raised to a local charity or good cause of their choice within a 10 mile radius, ensuring money raised will benefit the local community.
There are over 2,300 stores participating in the initiative.