Imperial launches new Embassy Signature range

Imperial Tobacco has announced the launch of a new range under its Embassy brand.

Promising to deliver increased sales and profit margins for retailers, the new Embassy Signature range offers all the features associated with premium factory made cigarettes (FMC) without the premium price tag.

Available from the end of this month, the range has two variants, Gold and Silver, with an MRRP of just £9.30 per pack of 20s.  The Embassy Signature Gold is also available in packs of 100 at an MRRP of £46.50.

The range features a modern blend using the finest Virginia tobaccos, wrapped in premium paper to unlock sales amongst shoppers seeking out top brands.

The Embassy Signature Silver also benefits from the addition of special Reduced Smoke Smell paper, designed to reduce the linger of smoke smell on clothes or fingers.

“Through our new Embassy Signature range, we have created a superior modern tobacco blend using our finest materials to give the best smoking experiences for consumers looking for exceptional quality but at a decent price point,” commented Chris Street, market manager UK at Imperial Tobacco.

“The Embassy brand has enjoyed continuous growth over the last 12 months and with the sub economy sector worth almost 60 per cent of the total FMC market, we’re confident the launch of our new Signature range will drive further sales momentum in the months to come.”