Icelandic snack bar brand launches franchise opportunity in UK

Ísey Skyr Bar, the innovative protein-rich snack bar concept, has announced the launch of its UK franchise opportunity.

Alongside the authentic Icelandic experience, the growing global brand said it offers franchisees a wholesome superfood consumer concept combined with an efficient business model needing minimal staff.

Being billed as the only concept on the market that pays homage to 1,100 years of Icelandic heritage, the convenience bar gives people the opportunity to sample the Icelandic healthy way of life by serving on-the-go healthy, tasty and fast snacks that have no added sugar and are high in protein.

The Michelin-chef designed all-day menu uses Skyr to create a unique taste experience, and provides smoothies, juices, bowls and coffee.

The business is designed to provide franchisees with an operation that fits their needs and a scalable concept with flexibility in size and menu items, including a stand-alone bar, shop-in-shop, pop-up shop, portable and drive-through options.

“With more people aspiring to a healthier and active lifestyle, now is the perfect time to share the essence of the Ísey Skyr Bar and offer a nutritious, fast and delicious alternative,” said Sigríður Steinunn Jónsdóttir, Managing Director of ísey Skyr Bar.

“Our new concept appeals to the urban trend-setters and millennials who have been on the hunt for a protein-rich, fat-free and great-tasting answer to the countless unhealthy fast-food options currently dominating the market. By expanding ísey Skyr Bar into the UK market now, franchisees will have a unique chance to get in on the ground level of a premium, stylish and in-demand product with strong profit potential. Ísey Skyr Bar is an authentic brand – it’s super convenient, super healthy and super tasty. We tick all three boxes!”

Owned by the three largest food production companies in Iceland, Ísey Skyr Bar has plans to develop locations all around Europe and beyond. As of today, Ísey Skyr Bar is present in Finland, the Netherlands and Iceland.

Franchisees will be provided with a fully developed plug ‘n’ play concept, comprehensive training, business start-up and ongoing marketing support. They will also be offered essential resources and support to foster their growth and success with each stage of the franchising process – from initial planning and store design to store opening and throughout the duration of the business.

The initial investment ranges from £70,000 to £150000, depending on the type of bar concept, with a projected turnover of over £480,000 within the first year.