Behind a record surge in cocoa prices this year, a corner of financial markets that drives the cost of chocolate underwent a seismic shift: the hedge funds that oiled its workings headed for the exit.
Confectionery prices, from candy bars to hot chocolate, are heavily influenced by futures contracts for cocoa beans. These financial instruments, traded in London and New York, allow cocoa buyers and sellers to determine a price for the commodity, forming a benchmark for sales across the world.
In the middle of last year, hedge funds - a class of investors that use privately pooled money to make speculative bets - started pulling back from trading cocoa futures because price swings in the market were raising their cost of trading and making it harder to make profits.
They accelerated their retreat in the first half of this year as cocoa prices hit a record in April, driven by supply issues in West Africa, according to Reuters calculations based on data from the US Commodity Trading Futures Commission (CFTC), which oversees the New York market, and ICE Futures Europe, an exchange that compiles figures for trading in London.
"This market became increasingly volatile," said Razvan Remsing, director of investment solutions at Aspect Capital, a $9.3 billion London-based fund that uses coding and algorithms to find trades. "Our system's response was to trim our positions."
Aspect slashed the exposure to cocoa in its Diversified Fund from nearly 5 per cent of its net asset value in January to less than one percent after April, according to a presentation reviewed by Reuters.
REUTERS
The departure of hedge funds and other speculators caused liquidity in the market to slump, making it harder to buy and sell, stoking volatility to record highs and fueling the price spike still further.
Reuters spoke to a dozen fund executives, cocoa market brokers and traders who said the retreat has left lasting strains on the market. That has resulted in greater gaps between the price at which cocoa can be bought and sold, and has prompted some industry players to seek alternative instruments, leaving a lasting impact on the sector.
This month, the number of futures contracts held globally at the end of a given trading day - a key indicator of market health known as "open interest" - hit its lowest since at least 2014, the global figures show, a sign the futures market overall has shrunk significantly. Data prior to 2014 was not available.
On Wednesday, New York cocoa futures prices topped their April peak.
The futures market is a crucial cog in the cocoa industry, allowing producers and chocolate companies to hedge their exposure to swings in the price of beans.
Futures dictate income for the farmers and low-income nations that produce the world's cocoa - the majority of which comes from Ghana and Ivory Coast in West Africa.
Hedge funds and speculators have become bigger players in commodity markets over the past two decades as the value of their overall assets has grown. But, as purely financial investors, they have no need to remain in the market at times of stress.
The impact of hedge funds' exit illustrates how reliant trading has become on these lightly regulated funds that increasingly shape financial markets. Reuters has reported this year on how hedge funds are piling into the euro zone's $10 trillion government bond market, drawing regulatory scrutiny, and on their growing sway in European stock trading.
Contacted by Reuters, the CFTC declined to comment. A representative for Britain's regulator, the Financial Conduct Authority, said that, in line with its market supervision practice, "we have been working with trading venues and participants to monitor the orderliness of the market."
Bernhard Tröster, an economist at the Austrian Foundation for Development Research (ÖFSE) in Vienna, who last year co-authored a paper on the growing role of financial actors in commodities derivatives markets, said the withdrawal of hedge funds had helped fuel the crisis in cocoa markets.
"When markets became so volatile this year, it was clear how hedge funds and other financial actors have become so important," he said.
Supply issues hit prices
Hedge funds and other speculators' share of the market peaked at 36 per cent in May 2023, the highest in at least a decade, after which their retreat began, the global data calculated by Reuters show.
Then, at the start of this year, global cocoa prices soared after top producer Ivory Coast was hit by adverse weather and disease. Number two producer Ghana fared even worse, with smuggling, illegal gold mining on cocoa farms and sector mismanagement added to the mix.
In early February, cocoa prices surpassed a previous record high set in 1977. Executives at five hedge funds told Reuters they began to withdraw as volatility grew and the cost of trading increased.
When markets become too hot, exchanges require speculators to increase the amount of collateral they put down per futures contract, raising their costs. Lawrence Abrams, president of Absolute Return Capital Management in Chicago, said the cost of trading a single cocoa futures contract soared from $1,980 in January to $25,971 by June.
High prices and volatility, combined with falling liquidity, began to affect "our system's trading and risk management decisions," Abrams said, whose fund sold out before prices peaked in April. He declined to detail how much his fund managed, citing regulatory reasons.
Ripe cocoa pods grow on a tree at a farm in Assin Foso, Ghana, November 20, 2024REUTERS/Francis Kokoroko/File Photo
Many hedge funds promise investors they will not exceed a certain amount of risk, meaning that if a certain market becomes too volatile they have to reduce their exposure.
The difference between prices offered and sought for futures, the so-called "bid-ask spread", soared following the hedge funds' withdrawal. That has made trading harder: lower liquidity and wider spreads mean traders struggle to execute large trades without moving overall prices.
"You need speculators," said Vladimir Zientek, a trading associate at brokerage firm StoneX, referring to hedge funds, which are not among his clients. "Without speculators in the market, you lose a lot of liquidity, which allows for these very wide and erratic market swings."
By mid-April, New York contracts CCc1 hit a then-record above $12,000, up three-fold from January, prompting hedge funds to sell down their positions.
"Trends don't last forever," said Remsing at Aspect Capital. "Stay too long in size and you stand to give back all your gains."
Hedge funds' share of the cocoa futures market dropped to 7 per cent in late May, its lowest in at least a decade, the global data show.
One European broker, who requested anonymity to discuss clients' trades, said that panic in the market increased in March and April as liquidity drained away.
Volatility in cocoa futures hit an all-time high in May, up five-fold from a year earlier, according to data from the London Stock Exchange Group (LSEG).
Daily average price swings that month neared $800, some 15 times the levels of a year earlier, according to a Reuters analysis of figures from market data provider PortaraCQG.
Riskier markets
For major trading houses that buy and sell cocoa beans - a group that includes Singapore's Olam, Switzerland’s Barry Callebaut, and US-based Cargill - the liquidity drain and associated price surge exacerbated the more than-$1 billion dollar hit they took on their futures positions.
The losses came earlier this year after Ghana, following a disastrous harvest in the October 2023 to September 2024 season, delayed delivery on nearly half the beans the nation had pledged to sell, upsetting cocoa traders' futures market strategies.
These traders typically use futures to lock in prices achieved for cocoa beans, or to hedge against the risk of falling prices.
But that strategy unraveled as Ghana delayed its deliveries. Traders were forced to liquidate, at steep losses, short positions for the month of expected delivery, and take new short positions.
REUTERS
The market turmoil has prompted some trading houses and producers to seek alternatives to futures.
Australian investment bank Macquarie, a big player in commodity markets, told Reuters it sold over-the-counter products to trading houses, processors and chocolate makers when cocoa volatility hit record levels this year, and demand remains high.
One major agri-commodities trader is now using such bespoke contracts, according to a source who requested anonymity citing sensitive commercial relationships. They declined to comment on the magnitude of the business.
Such products typically protect buyers against narrower price swings than is possible with futures, limiting their use, a European broker said, declining to be identified to freely discuss clients' activity.
'Cocoa tourists'
Some hedge funds have returned to the market. Along with other speculators that trade using investors' cash, they accounted for 22 per cent of futures trading this month, according to the global data. But buying and selling in the cocoa market's altered landscape has become harder.
Zientek, the trading associate at StoneX, said bid-ask spreads can now top 20 "ticks" - $200 per contract - compared to about 2-4 ticks before cocoa's rally to record highs.
"This makes larger orders tougher to execute without seeing an immediate distortion in the market," he said.
Daniel Mackenzie, managing director of Cocoa Hub, a UK-based company that sources and sells cocoa beans to artisan chocolate makers, said higher and more volatile prices were forcing small and medium-sized makers to decide between passing costs to clients or reducing product sizes.
One chocolate maker he worked with has been shuttered and another sold, he said, without providing further details.
As hedge funds exited, short-term investors such as day-traders – which buy and sell assets within a single trading day – have stayed in the market, the European broker and the broker at the agri-commodities bank said.
The cohort that includes day-traders this month accounted for 5 per cent of the market, about the same as the start of the year, the global data show.
Day-traders cannot fulfill the liquidity-provision role traditionally played by hedge funds, the two brokers said.
"I like to call them 'cocoa tourists' - they move in, hold a position for a day or two, then move out," the European broker said.
Kraft Heinz has launched an innovation challenge that invites start-ups from around the world to come up with more sustainable food packaging.
The FMCG giant has partnered with the Rethinking Material Summit for the challenge, which is looking for packaging solutions for food that are recyclable or compostable, long-lasting and user-friendly.
Kraft Heinz aims to bring the winning idea to life with the help of its packaging R&D teams, who hope to collaborate with the winner to identify viable solutions that will advance the company’s packaging portfolio.
Three finalists will be announced on 16 April and invited to pitch live on stage at the Rethinking Materials Summit at the Hilton London Bankside, 13-14 May, reaching a global audience of manufacturers, CPG brands and investors.
The winner will be announced at the Summit and will receive feedback and insights from members of Kraft Heinz’s Global Innovation team.
Linda Roman, Director of Packaging at Kraft Heinz, and North America R&D Fellow, commented, “At Kraft Heinz, we know collaboration is the key to unlocking solutions for the future of packaging, especially when we’re thinking about all the requirements that food packaging must address: safety of the product, consumer use preferences and options for disposal or reuse once the product has been enjoyed.
"We’re excited to see the innovative solutions start-ups will bring to the table and look forward to supporting them in creating a more sustainable future for food.”
The Moore family, who have been serving the local community in Cloughmills, in County Antrim, Northern Ireland, for 45 years, have rebranded their store into an all new EUROSPAR community supermarket, providing the area with an extended range of services and products.
The family’s original store was first opened as a local convenience store in 1980. Since then, the family has invested in numerous refurbishments and extensions with the biggest transformation in 2012 when the store was extended to offer a food-to-go deli serving hot breakfast and lunch throughout the day, as well as a local butchery counter. In 2016 the family also added an off license to the store.
Now part of the Henderson Group’s EUROSPAR brand, the supermarket offers a new Barista Bar coffee to go machine, SPAR Enjoy local and The Kitchen range offering options for tonight’s tea, and an expanded range of fresh and local produce.
This new offering is in addition to the existing in-store ATM, four-pump fuel forecourt, 20 parking spaces and the Moore’s of Cloughmills own range of meals prepared in store.
“We’re thrilled to be joining the EUROSPAR family. We have always worked hard to develop and progress the store to meet the needs of our shoppers and converting to the EUROSPAR supermarket brand allows us to continue to do just that,” Richard Moore, store manager, commented.
“The new ranges, services and extended products this new store brings for our community is exciting to the Moore family and the whole team here at the store, enabling us to provide a one stop shop with everything our shoppers need under one roof. Shoppers can also enjoy better value on everyday essentials including prices of over 1,000 products in-store now matched to Tesco.”
Employing 30 people from the local area, Moore’s EUROSPAR Cloughmills will continue to be dedicated towards making a positive difference throughout the local community and have committed to fundraising for EUROSPAR’s charity partner, Cancer Fund for Children.
“For 45 years, the Moore family have had the privilege of serving this wonderful community, and now, we’re thrilled to be entering this exciting new chapter, we can’t wait to see what the future holds as EUROSPAR Cloughmills,” Richard added.
Paddy Doody, sales and marketing director at Henderson Group said the development is particularly exciting as the EUROSPAR brand celebrates its 25th anniversary in Northern Ireland.
“We’re thrilled to welcome the Moore’s and their team to the EUROSPAR brand and the Henderson Group family, especially on this milestone year for the brand,” Doody added.
“The new supermarket will enhance shoppers’ experiences remarkably, providing everything they need under one roof and on their doorstep. The Moore family has had an incredible 45 years of serving their neighbours, with a significant presence in the local community and we look forward to many successful years of Moore’s EUROSPAR Cloughmills.”
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SPAR Whiterock Road in Belfast opened after £200,000 refurbishment
The Crawford family, owners of SPAR Whiterock Road in west Belfast, have invested £200,000 into a recent refit of their store to expand their services and offering for the local community.
The 18-week project has significantly increased the offering available for shoppers, with expanded dairy, fresh produce and bakery ranges from local suppliers offering continued value on their doorsteps. A new layout alongside modernisation of the store has also improved shopper experience and convenience.
The store, which is owned by Michael and Deirdre Crawford and managed by their son Damien Crawford, has been trading under the SPAR brand for over 50 years, providing employment for 35 local people. The store has undergone numerous refits and refurbishments in this time, making a significant investment of over £1 million to bring top quality services and products to the local community.
To celebrate the latest refit and extensive range of new products, the store held a community day with face painting, gave away goodie bags and sampled their hot food to go range and new bakery products. The store also launched their Spend & Save promotion which ran throughout November 2024.
“It was exciting to launch our refurbished store with our shoppers at the end of the year. We’re delighted to have made such a significant investment to develop our store further and bring an expansive range of products and services to our local community,” Damien Crawford commented.
“Being a community focussed store, it was so important to us to launch the new-look store alongside our shoppers and celebrate with them. They are our neighbours and we look forward to many more years serving the community from SPAR Whiterock Road.”
In addition to the extensive range of everyday essentials and locally sourced products in-store, a post office and a hot food-to-go counter serving breakfast and lunch enable shoppers to find everything they need under one roof.
An Automated External Defibrillator (AED) is also installed outside the store, which is available for the community 24/7, providing essential access to potentially lifesaving equipment even when the store is not open.
Michael and Deirdre Crawford are well respected in the local community, owning two other stores in west Belfast, including SPAR Turf Lodge and ViVO Norglen Gardens, which they have owned since April 2024. In total, the family employs more than 75 people from the local community across their three stores.
The Crawford family has a significant impact on local community groups, sports teams, charities and schools, often fundraising and showing their support through numerous initiatives and in-store fundraisers. The family takes pride in supporting local fundraising efforts such as Arrow Travel’s 40th Birthday raffle for The Children’s Cancer Unit Charity, Glenveagh Special School and local mental health and suicide awareness campaigns.
“I’m proud to continue my parents’ legacy in the community and manage a store that has such an impact in the community. We want to thank our store team and all our shoppers for their support over the years,” Damien said.
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A woman walks past a window display promoting an ongoing sale, on December 13, 2024 in London, England.
The British Independent Retailers Association (Bira), has called for urgent government intervention following disappointing December retail figures, which show sales volumes fell by 0.3 per cent following a modest 0.1 per cent rise in November 2024.
The figures, released today, reveal that while non-food stores such as clothing retailers saw some recovery, this was insufficient to offset falls in other sectors, particularly supermarkets.
Bira, which works with over 6,000 independent businesses of all sizes across the UK, believes these figures highlight the urgent need for government support for the retail sector.
“The retail sales in December perfectly sum up the difficulties that retailers (especially non-food retailers) have faced in 2024,” Andrew Goodacre, CEO of Bira, said.
“Consumer confidence has been low all year despite wages rising more than inflation and a new government being elected. It also means that many retailers will look forward to 2025 with much trepidation, especially as we know that the costs of running a shop are set to increase significantly from April onwards – increases in employment costs and 140 per cent increase in business rates.
“We are urging the government to reconsider reversing the rates increase if they are serious about revitalising high streets."
This call for action comes as retailers face mounting pressures from upcoming cost increases, with the planned business rates rise posing a particular threat to independent high street retailers, Bira noted.
From gut health to brain food to "30 plants a week", health-focused mindful eating is expected to be the focus of some of the UK's largest grocers this year.
According to a recent report, UK's largest retailers will be expanding their own label food offering this year by including mushroom drinks, wellness food, healthy new condiments, brain food and functional drinks
UK’s largest retailer Tesco has been spotlighting whole foods for a while. After driving sales of fruits, vegetables, legumes, and plant-based products, the supermarket has introduced a meat-free Root & Soul ready meal range that put vegetables front and centre.
Tesco revealed in October that “veg-led meals” account for 40 per cent of its plant-based sales, prompting it to go big on whole foods – rather than meat alternatives – in its vegan range for Christmas.
Its latest survey shows that gut health is a top concern for 37 per cent of Brits this year, and 70 per cent of them are adding more fibre to their diet to maintain a healthy microbiome. Over one in five (22 per cent) also plan to consume more plant-based foods.
Playing into that trend, Tesco is reportedly launching its own gut-health-focused range this year, filing a trademark application for the name Gut Sense, covering kefir, cereal bars, nuts, vitamin-infused beverages, and supplements.
“There is no longer a ‘one size fits all’ approach to improving health and we’re seeing a new era of health that is more targeted and tailored to the individual,” Tesco nutritionist Natasha Maynard said after the latest poll.
“We believe in encouraging small changes which can have a big impact and help people to stick with much healthier and more sustainable diets long term. Considering things like increasing fruit, vegetables and fibre in diets is great for our health.”
Meanwhile, Marks & Spencer’s new products for 2025 is dominated by mushrooms, weight loss, cognitive health, and gut wellnes. The high-end grocer has unveiled 100 new and updated products targeting health-conscious consumers.
In a new Brain Food range, M&S is highlighting nutrients that benefit cognitive health, such as omega-3, iodine, zinc, iron, and vitamins B9 and B12, with products like Brain Food Ball (with almond butter and mixed berries), Oat of the Blue (an oat and coconut milk refresher with spirulina, and Super Seeded Nut butter (peanut butter mixed with chia, pumpkin, sunflower and golden linseeds).
Its new Yay! Mushrooms drinks, meanwhile, were developed with scientists at the Royal Botanic Gardens, Kew, featuring lion’s mane or reishi mushrooms.
There’s also a high-protein Balanced for You range – with options like Bang Bang Cauliflower and a Chocolate Hazelnut Spread – and new offerings from its Count on Us weight-loss lineup.
Sainsbury's too has recently launched a new ‘Healthy Choice’ range along with a line of raw-pressed juices and shots that use watermelon juice as a base. This will be followed by new kefir and yoghurt ranges to cater to gut wellness.
Supermarket Waitrose will be seen pushing "30 plants a week" concept through Plant Varieties range including fresh soups, snacks, cereals, and meals.
The report follows a recent survey by Agriculture and Horticulture Development Board (AHDB) which shows that in 2025, consumers are most likely to cut back on consumption of ultra-processed foods (28 per cent), reduce intake of sugar, fat and salt (25 per cent) and consume a more sustainable diet (18 per cent).
Social media and fitness apps are most likely to influence the 18-34’s to start a new diet or fitness regime in 2025. However the over 55’s are most likely to be motivated by weight loss and/or medical advice