Highland Spring has announced the launch of a new 5L Fridge Pack, a first for the category.
The new addition, which builds on the success of their 10L hydration pack launched in 2021, demonstrates the growth opportunity for large format dispense solutions.
The 5L format offers consumers a larger pack size of natural source water that can be enjoyed in or out of the home, fresh from the fridge. The Fridge Pack keeps fresh for up to four weeks once opened.
“The new 5L fridge pack is a natural extension to our range in a tried and tested format. We have seen from the success of our 10L Hydration Pack that consumers were looking for additional dispense solutions. The 5L pack meets on-the-go and at home decanting occasions and fits perfectly in the fridge. This new addition underlines our focus on innovation which delivers formats for every consumer occasion,” Mike Buckland, consumer marketing controllor at Highland Spring, commented.
“The new space efficient 5L fridge pack should be merchandised in-store with Highland Spring multi-pack formats, mid-shelf for ease of handling. The easy-to-store pack also provides a solution that supports online delivery streams, offering convenience and enabling us to reach more shoppers.”
Available now at Asda stores, the new 5L pack size will be rolling out into other grocery and online retailers soon.
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