Skip to content
Search
AI Powered
Latest Stories

Heineken UK launches new zesty innovation

Heineken UK launches new zesty innovation

Heineken UK is launching a new zesty innovation from the nation’s favourite cider brand, Strongbow, with Strongbow Zest (ABV 4 %). Available across grocery, wholesale and convenience channels from June, Strongbow Zest is rolling out now in 4x440ml and 500ml formats, and in time for the summer in 10x330ml.

Commanding a 21 per cent market share in the total cider category, Strongbow is the number one cider brand in the total market in volume and value sales. Strongbow Zest joins a range of innovative flavours – including the infamous Dark Fruit – to offer more choice and recruit new consumers into the cider category.


Strongbow Zest is a thirst-quenching apple cider carefully blended with lime, lemon and orange flavours. The zesty mix of limes, lemons, and oranges brightens up the classic crisp apply-ness for a fresh citrusy taste. The new flavour contains no artificial flavours, sweeteners, or colours, and is suitable for vegan diets, plus it’s gluten-free.

Rachel Holms, Cider Brand Director at Heineken UK, says, “We’re excited to launch Strongbow Zest into the market ahead of the Cider season. Through the launch, our ambition is to continue to recruit new consumers into the cider category, particularly those who are on the hunt for fresh innovation and new flavour experiences.

“Last year, we launched Strongbow Tropical into the market, which was crowned Product of the Year and the number one cider innovation in 2023, so we know there is an appetite for new flavours in the category. We recommend retailers stock up now to take advantage of summer sales.”

Around since 1963, Strongbow has gone from strength-to-strength and enjoys cult status for its range of flavours and iconic advertising. The launch of Strongbow Zest will be supported by a £10m marketing campaign from May. Whatever the occasion, Strongbow can offer a cider to deliver unbeatable refreshment. The latest innovation joins a roster of flavours including Strongbow Original, Strongbow Rose, Strongbow Dark Fruit, Strongbow Cloudy Apple and Strongbow Tropical.

More for you

Imperial Brands launches pouch size packs for Golden Virginia Original hand-rolling tobacco

Imperial Brands launches pouch size packs for Golden Virginia Original hand-rolling tobacco

Imperial Brands has announced a new pouch size for its best-selling premium Golden Virginia Original hand-rolling tobacco.

As well as the established 30g and 50g sizes, Golden Virginia Original will now for the first time also be available in a 40g pouch, on sale with an RRP of £33.70. The move is a response to continued price inflation and pressures on the cost of living, with consumers more than ever seeking both quality and value in everything they buy, and willing to try new options which they see as offering those attributes.

Keep ReadingShow less
Coca-Cola set to spread festive magic this Christmas

Coca-Cola set to spread festive magic this Christmas

The annual Coca-Cola Christmas Truck Tour is back, bringing the magic of the season to towns and cities across Great Britain

This year, the Coca-Cola Truck Tour focuses on the ambition to make kindness travel. Echoing the wider Coca-Cola Christmas campaign message, “The World Needs More Santas”, the tour will encourage visitors to embrace their inner Santa and share an act of kindness with others during the festive season.

Keep ReadingShow less
Nomadic Powers into Protein

Nomadic Powers into Protein

Nomadic has launched "Power Pots", its latest foray into protein-rich products and the company’s fourth launch of 2024.
The duo of flavours - Chocolate Brownie and Smooth Caramel – feature a combination of vanilla yogurt with granola, plus chocolate brownie or caramel pieces.

Each pot features 20g of protein, plus 100 per cent of daily vitamin D and gut-friendly cultures, which all support immunity. This ‘trifecta’ of ingredients ticks an important box for Nomadic’s core consumers, which it describes as ‘hard-working busy people on the go’ – and who want satisfying, filling, foods which don’t compromise on taste.

Keep ReadingShow less
KTC Edibles launches Super High-Oleic frying oil

KTC Edibles launches Super High-Oleic frying oil

KTC Edibles Ltd (KTC), the UK’s largest supplier of edible oils, has launched Super High-Oleic Frying Oil, a traceable high-performance and long-life frying oil.


HOPO is blended using 100% traceable, organic, carbon-neutral RSPO Certified Sustainable Identity Preserved (IP) high oleic palm oil sourced directly from Daabon, a global leader in sustainable agriculture. KTC Super Hi Oleic can be offered with full traceability back to Daabon’s CI Tequendama SAS mill in Northern Colombia, providing complete visibility and zero deforestation guarantees - all the data customers need to comply with their obligations under the new European Union Deforestation Regulation (EU DR).

DAABON’s carbon-neutral organic palm oil has a Life Cycle Assessment (LCA) calculated CO2eq of -977kg per tonne, cradle to gate. The LCA was conducted using Ecopalma’s carbon footprint estimation tool, harmonised with the ISO 14067 standard.

This traceability offers other sustainability benefits, allowing customers to calculate their Scope 3 emissions - and because it’s sourced from Daabon, a global leader in sustainable agriculture, it can be an effective way for companies to reduce the carbon footprint of their frying operations.

Gary Lewis, Sales Director at KTC Edibles, explains, "Super Hi Oleic offers the gold standard in sustainable, high-performance, long-life frying oils. We believe in offering consumers innovative new products that not only meet their culinary needs but also align with their values and sustainability goals. This is a giant leap forward in the industry, and we're proud to be at the forefront of positive change."

The high oleic palm oil used in the product also offers some unique performance advantages. It has higher oxidative stability and smoke point, lower PUFAs (Polyunsaturated Fatty Acids) and saturated fats than standard oils. The non-GMO, non-additive formula also provides a long shelf life, a well-balanced fatty acid profile and neutral taste attributes, ensuring it can be blended with other vegetable oils for premium performance at competitive prices.

Created using a natural, non-GMO hybrid of a standard African palm tree and a native Latin American palm tree, high oleic palm oil offers significantly higher crop yields than standard palm. It also requires manual pollination leading to additional employment, helping boost the local economy - the costs of which are offset by the higher yields.

Keep ReadingShow less
TRIP brings viral Magnesium gummies to UK

TRIP brings viral Magnesium gummies to UK

TRIP, the UK’s fastest-growing soft drinks brand for the past two years, is excited to announce the launch of its new Magnesium Gummies.

After taking the market by storm with its award-winning range of functional Mindful Blend drinks, which were its most successful launches ever on Amazon, TRIP is continuing its mission to help people find calm and enjoy the benefits of magnesium in a new and convenient way. The gummies are available for purchase on the TRIP website for £19.60 and soon on Amazon, with plans for wider retail distribution in the coming months.

Keep ReadingShow less