Holidaymakers who stay at Haven Holidays resorts will find a bigger choice in their onsite Nisa stores this summer to help keep customers safe and satisfied during their stay.

The major overhaul, which has product ranges increase by 14%, has now been completed with one of Nisa’s largest partners to ensure its stores respond to the changing demands of shoppers throughout the coronavirus pandemic.

Haven Holidays parks in England has just reopened following a full closure for almost four months as part of the government’s lockdown measures

With a raft of new guidance in place to allow people to holiday safely, shopping habits at all 37 parks will change and to reflect and accommodate shopper needs.

The Nisa park stores offer has been altered to make it more in keeping with a regular convenience store with meal solutions, fresh produce and promotions all playing a key part.

Category management manager at Nisa, Ross Wright said: “We knew the shops on the parks would need a complete overhaul to provide customers with an offer more aligned to that of a traditional convenience store, and less around holiday missions.

“All park shops therefore have been ranged to better fulfil the evening meal mission with products that can be prepared in a caravan with little preparation and in a small oven or microwave.”

Nisa’s category management team spent three weeks in June reviewing the range categories and planograms previously created for Haven prior to lockdown.

A major emphasis on chill products are now included, with Co-op own labelled products from 168 SKUs to 406, as well as amending existing ambient plans.

The new strategy was initiated by Eleanor Whalley, head of shops for Haven, in anticipation of changed customer behaviour as a direct result of Covid-19.

She said: “We knew many of our holiday homeowners and holidaymakers would still be feeling nervous about going to the big supermarkets and unable to enjoy going to pubs and restaurants.

“It was important we responded to these changes by making sure we gave our guests the reassurance of Co-op branded goods, plenty of easy meal solutions, great value meal deals and reasonable prices, to reflect the experience they would have in their local convenience store.

“By making these changes we hope to encourage our guests to do their shopping on-site which makes life easier for them and eases pressure on the local amenities too. It’s only our first week but early signs are positive, and we have seen significant like for like growth in basket spend.”
Scott Sandford, Nisa’s key account manager said: “It has been a brilliant team effort from Nisa and our partners at Haven and we’re confident holidaymakers will be really pleased with the new offer in the park shops. We wish them every success with their new season.”