Leading wine brand Hardys has launched a money back guarantee offer for its consumers.
Starting today and running till 31 December, the guarantee is available across selected 75cl SKUs, with the offer advertised across 5.5 million neck tags in the grocery, convenience and wholesale channel.
“Hardys has been a firm favourite amongst UK households for over a decade, and during these uncertain times it’s more important than ever to provide added reassurance to consumers for each and every purchase,” commented Tom Smith, head of marketing at Accolade Wines.
The brand has launched its ‘Certainty’ campaign in March, alongside a full packaging update, providing consumers with certainty in their wine choice.
The new offer taps into the festive sales opportunity, with more than a quarter of the year’s wine value occurring during the 12-week run up to Christmas.
The campaign will feature on neck tags, ensuring clarification from retailer promotions during the key sales period, as well as further support via in-store POS and online.