Hancocks reveals Halloween confectionery range

Leading confectionery wholesaler Hancocks has unveiled its seasonal range of Halloween treats.

Brand new themed pick and mix, spooky novelty lines and sharing bags are a great centrepiece to Halloween snack tables or in trick-or-treat bags.

The new range includes launches from customer favourite brands including Crazy Candy Factory, Candy Realms, Bonds of London and Bubs.

Each year, themed pick and mix are top sellers for Hancocks. New for this Halloween season are Halloween Eyeball Mix and Milk Chocolate Pumpkins.

Best sellers from last year are also making their return, including Jelly Filled Brains and Jelly Filled Skulls, Pumpkin Gummies and Monsters from Kingsway.

Bubs pick and mix sweets are a customer favourite from the Vegan treats range. For Halloween, customers can choose from Cool Cola Skulls, Sour Raspberry & Lemon Skulls, Big Sour Skulls, Micro Sour Skulls and Bubs Ghosts.

Pick and mix sweets are available in bulk bags, and can be merchandised as part of a wider selection, or pre-packaged into Halloween treat bags perfect for party favours.

Novelty and impulse confectionery lines always experience a growth in sales over seasonal sales periods.

Crazy Candy Factory’s brand new Zombie Brain, a strawberry gummy brain in candy red liquid, is due to be a showstopper in stores.

The fun and fearsome treat stands out on shelves with its shock factor and will make an impact when stocked near till points or on aisle ends.

Global confectionery brand Pez have launched their iconic Halloween character dispensers with the introduction of a new ‘spooky bat’ character into the mix for 2023.

This year, Candy Realms are bringing value-friendly seasonal treats to customers, without compromising on taste.

Candy Realms brand new Halloween offering includes Candy Realms Spooky Tubes, Alien Balloons with Popping Candy, Skull Candy Pops and Spooky Mallows.

Sharing options are also a great choice to maximise seasonal sales. Hancocks urged retailers to stock up for Halloween parties and nights in with Bonds Candy Cups in Scary Pumpkins and Spooky Mix, each filled to the brim with themed pick and mix favourites.

Other spooky Candy Cup favourites include Green Cola Bottles, Dracula Teeth and Pick & White Mice.

The Bonds Halloween range also includes fun and attractive share bags like the Fizzy Fangs and Monster Mash bags.

“We are so excited to share our new Halloween range with retailers and customers. This year, we know customers are going to be focused on getting the best value confectionery, which is why we are supplying retailers with value ranges and pocket-money friendly novelty lines,” Kathryn Hague, head of marketing at Hancocks. said.

“Shoppers will already be prepping for the spooky season, so it is important for retailers to stock up as early as possible for the seasonal sales rush.

“Making sure to stock a wide range of treats from brand new launches to classic favourites which perform well year on year is sure to give retailers most success and keep customers happy.”