‘Half of shoppers to spend less on alcohol over Christmas’

Most shoppers are concerned about their spending this Christmas, stated a new research, highlighting that half of the Britons are expected to spend less on alcohol than they usually would during the festive season as the cost-of-living crisis bites. 

According to QuMind, while 80 per cent of shoppers are worried about spending on Christmas, about 51 per cent are expected to cut down on alcohol. 39 per cent also look to cut back on groceries and treats. 

One third don’t want to see extravagant festive adverts this year as 43 per cent say they fear they won’t be able to enjoy Christmas as much as last year as prices continue to rise. 

The research added that 56 per cent expect to buy less presents while 50 per cent are to spend less on decorations. 

“Brands need to be sensitive to the situation their customers are facing,” QuMind CEO Mark Ursell said. 

“The typical Christmas adverts showing extravagant celebrations are just not reflective of the celebrations that much of the country will be having this year. Furthermore, they risk adding greater concern and pressure on the majority of Brits that are already worried about Christmas spending. 

“As the country faces continued economic difficulties, brands must take the time to understand and on act on what is important to their customers.” 

Inflation in September in UK touched 10.1 per cent. Multiple researches and surveys are indicating that shoppers will be tightening their purse strings this Christmas.  

However, research report, The Seasonal Shopping Snapshot, published by Ankorstore, revealed that most Britons (83 per cent) say it’s critical to support local high streets this festive season while more than half are looking to buy local in hopes of supporting their wider community.