Häagen-Dazs’ new multi-format summer cocktail collection

0

After a strong performance in 2021, Lime Mojito Sorbet and Piña Colada ice cream pints are back. Häagen-Dazs has announced the return of its summer cocktail-inspired collection of ice cream and sorbets across key grocery channels as the perfect treat for adults.

Both SKUs will be available in Aa semi national roll-out across grocery, convenience, and wholesale over the coming months. The iconic flavours will also be introduced in a new mini cup format, launching exclusively in Co-op from 21st March.

The seasonally inspired collection taps into increasing consumer demand for Alcohol Ice Cream (+6 per cent CAGR globally), which is growing faster than its parent categories (Alcohol +2.38 per cent vs. Ice cream +5.1 per cent). With less than 1.1 per cent of alcohol in each tub, they are a refreshing substitute for the indulgence of alcoholic cocktails without compromising on taste.

By extending the collection into mini cups, Häagen-Dazs is tapping into the mindful indulgence trend and empowering consumers with more snackable choices. Mini cups have high consumer appeal, with Häagen-Dazs mini cups currently outperforming the category, growing by 67 per cent and up +38 per cent MAT in convenience vs. two YA.

“The Häagen-Dazs cocktail collection flavours will bring an exotic moment of joy to consumers, through the unique combination of our luxurious creamy ice cream and two cocktail favourites,” said Marketing Manager, Jose Alves. “The now multiformat range, will inspire different consumption occasions that will drive trade up in the category this summer.

“This year, we’re building on the original momentum of the launch with a fun activation focus that will really resonate with our audiences, so watch this space! Why make shoppers choose between cocktails and ice cream – when they can have the best of both worlds?”

 

Mojito Sorbet (460ml) & Pina Colada Ice Cream (460ml) – RRP: £4.99

Ice Cream & Sorbet Mini Cups: Cocktails Collection – RRP: £4.99:

2 x 95ml Mojito Sorbet
2 x 95ml Pina Colada Ice Cram