Häagen-Dazs launches luxury chocolate nut range

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Ice cream brand Häagen-Dazs has announced the launch of an indulgent chocolate nut range ahead of the festive season.

The new flavours – Belgian Chocolate & Hazelnut and Dark Chocolate & Caramelised Almond – are available now in both tubs and mini cups (RSP: £4.80 460ml), providing retailers with solutions for various needs and consumption opportunities.

While the tubs tap into the sharing at home occasion, the portion-sized mini cups cater to the growing demand for individual, non-sharing products.

“We’ve had a fantastic response from our grocery customers, and we’re looking forward to hearing the consumer response,” commented Kat Jones, marketing manager at Häagen-Dazs UK.

“Luxury tubs are the biggest contributor to take home growth in convenience, up +£4.6m, and Häagen-Dazs is the fastest growing brand within this [Nielsen]. This means that retailers with Häagen-Dazs on their shelves can now offer consumers an even more indulgent choice from a brand they know and love, while seeing the range performing well in store, even as the weather cools down!”