Guinness unveils TV advert for draught beer-can format


Guinness is launching its first TV advert for Guinness Draught in can in over a decade.

Debuting Monday 14 December, the new advert has been created in response to the increasing demand for Guinness Draught in can and home consumption.

Building on sales momentum ahead of the festive season, the new TV commercial highlights the success of the brand and will play a central role within a wider campaign, which also leverages VOD, OOH, Social & Radio touch points.

The campaign includes a 20-second-long hero spot created by agency AMV BBDO with
Director Scott Lyon that demonstrates how consumers can still enjoy a perfectly
poured Guinness serve at home – and that even though Christmas might be a little different this year, Guinness need not be.

Premiering with a substantial media investment for the month of December, the advert will be rolled out into the New Year with refreshed messaging to ensure that Guinness Draught in can is kept front of mind.

“People love to savour delicious Guinness Draught and we wanted to remind people that they can enjoy the smooth and refreshing taste whether they choose to drink it in a pub or at home,” said Neil Shah, Head of Guinness GB.

Advert viewable here.