Guinness has announced the launch of Guinness 0.0, a new non-alcoholic beer.
The brand said the variant boasts the same beautifully smooth taste, perfectly balanced flavour and unique dark colour of Guinness, but without the alcohol.
“This is an exceptional day for Guinness, as we finally reveal Guinness 0.0,” commented Gráinne Wafer, global brand director for Guinness.
“The launch of Guinness 0.0 highlights our long-held commitment to innovation, experimentation, and bravery in brewing, harnessing the power of our brewers and our ingredients, to create an alcohol-free beer that is 100% Guinness but 0% alcohol.”
The St James’s Gate, Dublin brewer starts with the same process and natural ingredients they use to brew Guinness, before gently removing the alcohol through a cold filtration method to make Guinness 0.0.
The brand said the cold filtration process allows the alcohol to be filtered out without presenting thermal stress to the beer, protecting the integrity of its taste and character.
Guinness 0.0 features the same dark, ruby red liquid and creamy head, hints of chocolate and coffee, smoothly balanced with bitter, sweet and roasted notes.
“We know people want to be able to enjoy a Guinness when they choose not to drink alcohol without compromising on taste, and with Guinness 0.0 we believe they will be able to do exactly that,” Wafer added.
Guinness 0.0 is also a low-calorie option, with just 16 calories per 100ml. This means a standard can of alcohol-free Guinness 0.0 contains just 70 calories.
Guinness 0.0 will be available in 440ml can 4-pack format. Launching on 26 October at Waitrose and Morrison’s, the drink will be rolled out to more retailers later.