“Ready meals” is a phrase with a frustrating capacity to conjure up pre-conceived notions of convenience, bland, so-so flavours and calorific ingredient decks – but this is simply tired, out-dated thinking.
Each perfectly proportioned Pot of Gold, from Gold Standard Nutrition (GSN), is designed to contribute to a healthy, high-protein lifestyle, with each meticulously packed pot using only high-quality protein from lean food sources. Each of the 19 pots enables health-conscious food fanatics hit their daily protein intake without loading up on unwelcome salt, sugar, fats and calories. The addition of a best-selling Malaysian Curry, Chicken Korma, Salt & Pepper Chicken and a Mean Mexican Beef Chilli means that Pots of Gold is now a best-selling 19-strong range.
Naturally convenience is a given, but Yorkshire-based GSN were adamant that their pioneering pots range, which started life supporting historically overlooked indie gym & leisure centre communities before supporting the growing legions of healthier living heroes working from home (B2C), would never skimp or cut corners in terms of tastiness or nutritional integrity.
Today c-stores, delis, garage forecourts, university campuses, airlines, armed forces barracks and even the NHS are liaising with this ambitious frozen food pioneer about their game-changing pots of high protein/low calorie joy that take only six minutes to prepare in the microwave.
“We wanted to take the ‘lazy calorie’ stigma away from ready meals by showing that great taste and nutritional prowess needn’t be uneasy bedfellows,” said Gold Standard Nutrition founder, Craig Allen.
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