More

    Greenall’s gin launches pioneering paper bottle

    Greenall’s, The Original London Dry Gin, has become one of the first major gin brands in the UK to launch in paper bottle format.

    The Greener Greenall’s Paper Bottle will be first appearing on Sainsbury’s shelves nationwide and will be available for convenience and wholesale in the Autumn.

    Made from 94 per cent recycled paperboard with a food grade pouch to contain the gin, the paper bottle is not only five times lighter than a normal glass bottle, but its carbon footprint is six times lower, and its water footprint is four times lower.

    The result is a carbon footprint of 91.9g/CO2e per bottle compared to 558.2g/CO2e for a traditional glass bottle — a reduction of up to 84 per cent. The new paper bottle is also fully recyclable with the outer paper casing and cap recycled curb side and the soft plastic liner at major supermarkets and recycling centres.

    The brand said the paper bottle is part of its new Greener Greenall’s campaign.

    As part of the campaign, the brand is teaming up with climate action organisation, Ecologi, so that, for every Greener Greenall’s Paper Bottle purchased in the off-trade and for every 10 Greenall’s Gin & Tonics purchased in the on-trade, one tree will be planted for every Greener Greenall’s Paper Bottle. These trees will be planted in areas of the world that are in most need.

    “With climate change a continued growing threat, we recognise that we need to do our best to reduce our environmental footprint. This new paper bottle and partnership with Ecologi marks a significant step in Greenall’s sustainability journey,” Russell Smith, Global Brand Lead for Greenall’s, commented.

    “We know there is much more we need to do, so we are creating a roadmap for the brand that will lead us to reduce our carbon emissions to net zero.”

    The move by Greenall’s follows years of climate positive action from the manufacturing team at G&J Distillers, where Greenall’s and many other Quintessential Brands gins and other spirits are produced. Today, G&J Distillers uses only renewable energy as it is powered using electricity generated solely by offshore wind farms. All materials used at the site for production of Quintessential Brand products are fully recyclable and the distillery is also proud to be a zero-landfill site.

    The new paper bottle format (70cl) is now available for UK customers across all channels to order.

    Latest

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Don't miss

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Co-op’s net zero targets validated global body

    Co-op has become the first UK convenience retailer to...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per cent recycled content packaging across its popular Tyrrells sharing range. This new packaging initiative, which...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle with the launch of new Cold Beer (3.4 per cent ABV), recognising the growing requirement...

    Sharp’s announces off-trade launch of Offshore Pilsner

    Sharp’s Brewery has announced the national off-trade launch of its Offshore Pilsner, as the Cornish brewer celebrates 30 years of success. Building on Offshore Pilsner’s...