Unilever’s healthy snacking brand graze, celebrates becoming a B Corporation (B Corp) after achieving 84 points. The B-Corp certification recognises businesses that are committed to being a positive force when it comes to people, planet and profits.
graze was especially successful in the “customer” section of the assessment for its ongoing commitment to creating healthy alternatives to the current snacks that are on offer.
The brand’s definition of health and the recipes it uses in its products have been guided by public health targets and a desire to play their part in tackling issues such as obesity. graze has removed 160 tonnes of sugar from its snacks since the end of 2019, 100 per cent of graze snacks are a source of fibre, over 75 per cent of snacks are less than 150kcals per portion and no graze snacks are high in salt . “The brand’s hard work has meant that no other snacking brand can claim to have removed the high fat, sugar and salt ingredients at the scale and pace of graze,” said Joanna Allen, CEO.
In addition, the electricity at the graze factory and bakery is 100 per cent carbon neutral, generated by a windfarm in Scotland. graze now recycles over 50 per cent of its waste on site and has a waste reduction target of 20 per cent year on year, with 83 per cent of the company’s packaging already fully recyclable and 79 per cent plastic free. The brand has also pledged to be carbon neutral by 2030.
“It’s official, we’re a certified B Corp and we couldn’t be prouder to be joining the B-Corp community,” said Allen. “It hasn’t been easy and it’s a testament to the team we have here today, who have taken graze on a wonderful journey. We’ve worked hard to improve all areas of our business to ensure we are doing good for both people and the planet, an integral part of our business strategy and purpose, as we continue to ask ‘what if’ to reimagine how people snack today.”