Caribbean food and drinks supplier, Grace Foods, is launching price marked packs for another one of its popular drinks’ ranges following the success of a PMP range for another brand earlier this year.
Grace Foods UK’s Mighty Malt drink will be in price marked packs at 99p for 330ml bottles at selected convenience stores across the country from the first week of June.
Grace Mighty Malt is the UK’s leading premium, authentic and original malt drink. Unique and rich in taste and enriched with Vitamin B6, Biotin and Vitamin B12, it is an ideal alternative to regular soft drinks or alcoholic drinks.
The decision to introduce PMP for Grace Mighty Malt follows hot on the heels of the launch of Grace Say Aloe Vera drinks range at the beginning of 2024. They are in PMPs in 500ml bottles in selected convenience stores across the UK at £1.29 for three flavours – Original, Strawberry and Mango.
Grace Say Aloe Vera Drinks range is a refreshing soft drink made with real aloe vera pieces and juice, and natural grape flavour, and is packed full of vitamin C, which helps reduce tiredness and fatigue.
Talking about the decision to introduce PMPs to its Grace Mighty Malt range, Dorota Dziedzic, Brand Manager at Grace Foods UK, said: “We are in a very value-driven market at the moment for many different reasons, and PMPs are a way of us being able to give our customers value for money.
“We also know how important PMPs are to independent retailers as it demonstrates to their clients that they can offer them market-leading brands at a good price.
“Also, launching PMPs on our Grace Say Aloe Vera Drinks range has proved very successful, which prompted us to look at our other drinks range and how PMPs could benefit them, our customers and independent retailers.”
Grace Say Mighty Malt PMP range will be available at selected convenience stores across the UK from the first week in June priced at 99p per bottle.
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